Economic Downturn FAQ for Advertisers
Consider this post a breathing FAQ for all of your COVID-19 questions, with answers and effective management strategies from our team of marketing experts.
Read More
According to a recent study, preliminary numbers show that COVID-19 has pushed up internet use by 70%. With so much of the world's population under lockdown, millions have spent most of 2020 creating and consuming digital content — it became the year for fleeting jokes, social challenges, and new platforms. Let's head down memory lane and explore four of the most buzz-worthy marketing moments and how to incorporate these recent internet behavior changes into your 2021 strategy.
TikTok, with its never-ending stream of content, exploded in popularity this year. One of its top videos? Nathan Apodaca (@420doggface208) swigging cranberry juice while skateboarding on a highway, lip-synching the 1977 hit “Dreams.” The video gained over 50 million views, launched Fleetwood Mac’s single back to the charts, spawned over 134,000 tributes, and led to a branded outreach from Ocean Spray. Not bad for a spur-of-the-moment video recorded by someone commuting to work after his truck had broken down.
Takeaways for 2021:
For more on how to create buzz-worthy marketing via TikTok:
Influencers, children, and even grandparents looking to waste time in 2020 flocked to social media challenges. From the #savageremixchallenge to #therenegade, challenges popped up all over TikTok, Instagram, and Twitter. Some were dance-related (such as the Blinding Lights challenge based on a song by The Weeknd), while others were more random (such as the “social challenge” conceived by Dolly Parton, where you post four pictures you would use for Instagram, LinkedIn, Facebook, and Tinder).
Takeaways for 2021:
For more ways to create buzz-worthy marketing via social media:
Celebrities flocked to Instagram Live earlier this year as a means to entertain their fans — Chris Martin played live music, Miley Cyrus shared “bright-minded stories,” Chrissy Teigen streamed herself cooking, Amy Adams read books to children. Instagram Live became the go-to platform for those looking for more organic and intimate interactions with their audiences.
Takeaways for 2021:
If there’s one company we all became too familiar with this year, it’s Zoom. They have transformed from a nondescript tech company to an app we’ve all come to rely on for work, socialization, and play. Given how ubiquitous Zoom is to our stay-at-home lifestyles, brands have run with these creative ideas:
Takeaways for 2021:
For more social media case studies:
The trend towards digital will only continue in the new year. For e-commerce marketers, this is super exciting — we can’t wait to see what new opportunities, platforms, and tactics are in store. If you’re ready to build enduring relationships with more customers come 2021, be sure to check out the AdRoll e-commerce marketing platform today.
Last updated on April 23rd, 2025.