Paid Social vs. Organic Social: Creating a Hybrid Strategy
Social media marketing has evolved quite a bit over the past few years. Let's go over paid social vs. organic social and why you need a hybrid strategy.
Organic social media is a mainstay in every effective brand’s toolbox. After all, it’s one of the best ways to engage with followers, promote the latest and greatest (whether that’s new products, exclusive events, or limited-time sales), and most importantly, build your community.
If you’re struggling with growing your organic social media reach or are feeling frustrated by your follower counts, you’re not alone. It’s not easy to develop thriving organic social media accounts from scratch.
Use the tactics in this checklist to flesh out your organic social media strategy. With consistency and quality over time, your social efforts will flourish.
Remember: consistency is key! The more present your brand is across channels, the more opportunities you have to engage and, hopefully, covert them into loyal customers. Once you've nailed your organic strategy, it's time to level up. Learn more about AdRoll's social ad management tool.
Last updated on May 10th, 2023.