AdRoll vs. Mailchimp


AdRoll is much more than just email

AdRoll is an ecommerce marketing platform that gives growing brands the power to connect with customers through Ads and Email. Our machine learning engine uses established data on 70% of the world’s online shoppers to predict behavior, ad engagement and store performance better than anyone. Just a few of the reasons AdRoll has met over 1.2 Billion shoppers.

Ads + Email = Increased Conversions

It’s tough to compete with AdRoll’s revenue driving combo of Ads plus emails. On average, shoppers who are targeted with both emails and ads are 2x as likely to convert and convert 2x as fast as shoppers who see ads alone. AdRoll delivers that combination and puts all your marketing efforts into one platform so you have a complete overview of your campaign.

Advanced Smart Targeting

You won't find Mailchimp in the Shopify app store. AdRoll's integrations with Shopify unlock an effective targeting solution called Smart Audiences. Smart Audiences are audiences AdRoll builds for you from customer data we see through your Shopify store integration combined with our proprietary AI. Smart Audiences predict what customers are likely to do—or not do—based on a unique combination of your first party ecommerce data and the predictive capabilities of AdRoll’s AI. This goes beyond any basic segmentation.

Priced to help you grow your business

AdRoll believes your contacts are one of your most valuable assets, so we don’t want to penalize you for being so popular and growing your business. We only charge based on the emails you actually send. Mailchimp charges based on the number of contacts, which can quickly add up and push you into the higher plan.

AdRoll vs Mailchimp Subscription Plan Comparison
AdRoll Mailchimp
Subscription Plans
Plan Name Marketing & Ads Plus Standard
Monthly Cost Starting at
Maximum No. of Contact Unlimited 2,500
Maximum Email Sent per Month Unlimited 30,000
Maximum No. of Audiences Unlimited 5
Maximum No. of Users Unlimited 5
Ecommerce Integration
Native Integration with Shopify
Native Integration with wooCommerce
Native Integration with BigCommerce
Advanced Features
Retarget Cart Abandoners with Both Ads and Email
Contextual Targeting
Email Capture Pop-up Included
Product Recommendations Widget Included
A rating of 5 out of 5 stars.

AdRoll is a must for ecommerce at scale, remarketing through their robust suite of media and content publications is great and their support is always on point! Using their dynamic ad creative for Shopify Campaigns is definitely a favorite for our marketing team.


A rating of 5 out of 5 stars.

We use this app for digital display ads on third-party websites, and it has really helped supplement our paid strategy in addition to ads on social media. The interface is really easy to use and once you set it up, they just run automatically and it's an easy way to generate revenue without thinking about it constantly. We see at least a 3.5 ROAS every month and are very pleased with these results! It has also been very easy to get help from AdRoll, and Tracie especially has been super helpful with growing our strategy and encouraging us to try new kind of ads. I highly recommend AdRoll to anyone looking to grow their marketing strategy!


A rating of 5 out of 5 stars.

We've worked with AdRoll for several years now and recently transitioned to Shopify Plus. The integration was simple and seamless as it plug straight into Shopify. Our account manager is a blessing! She is extremely helpful in helping us optimize performance. We currently use AdRoll to run both our retargeting and brand awareness display ads and are seeing a great return. Their dashboard is so easy to use! My favourite feature is the campaign attribution dashboard which shows exactly what impact AdRoll has on every customer pathway.

Dermalogica AU

A rating of 5 out of 5 stars.

We’ve been very impressed with the performance of our ad campaigns with AdRoll. The ability to retarget customers and reach prospecting customers has been invaluable to our digital marketing strategy. Our account manager, Serena, and the team go above and beyond to help us deliver on our goals, along with providing well-founded solutions to any business problems we have.


A rating of 5 out of 5 stars.

The fact I can advertise all over the web, Facebook and IG from one platform is fantastic to me. The dashboard is easy to navigate and there are lots of helpful blogs on adroll website about creating ads etc. The traffic campaigns - I get about 200 click on my website for between £5-£10 which is great. The customer service is absolutely lightning fast and I always have a reply instantly.

Daniel Pare

A rating of 5 out of 5 stars.

We have been using AdRoll for 18 months now for all of our retargeting and prospecting advertising and it has enabled us to have continued revenue growth month on month. The recent addition of an epic email marketing platform has made this APP invaluable to our business. The support is also second to none!

The Plant Runner

Mailchimp is a registered trademark of The Rocket Science Group.