AdRoll vs. Mailchimp


AdRoll is much more than just email

AdRoll is an ecommerce marketing platform that gives growing brands the power to connect with customers through Ads and Email. Our machine learning engine uses established data on 70% of the world’s online shoppers to predict behavior, ad engagement and store performance better than anyone. Just a few of the reasons AdRoll has met over 1.2 Billion shoppers.

Ads + Email = Increased Conversions

It’s tough to compete with AdRoll’s revenue driving combo of Ads plus emails. On average, shoppers who are targeted with both emails and ads are 2x as likely to convert and convert 2x as fast as shoppers who see ads alone. AdRoll delivers that combination and puts all your marketing efforts into one platform so you have a complete overview of your campaign.

Advanced Smart Targeting

You won't find Mailchimp in the Shopify app store. AdRoll's integrations with Shopify unlock an effective targeting solution called Smart Audiences. Smart Audiences are audiences AdRoll builds for you from customer data we see through your Shopify store integration combined with our proprietary AI. Smart Audiences predict what customers are likely to do—or not do—based on a unique combination of your first party ecommerce data and the predictive capabilities of AdRoll’s AI. This goes beyond any basic segmentation.

Priced to help you grow your business

AdRoll believes your contacts are one of your most valuable assets, so we don’t want to penalize you for being so popular and growing your business. We only charge based on the emails you actually send. Mailchimp charges based on the number of contacts, which can quickly add up and push you into the higher plan.

AdRoll vs Mailchimp Subscription Plan Comparison
AdRoll Mailchimp
Subscription Plans
Plan Name Growth Standard
Monthly Cost $38.00 $51.99
Maximum No. of Contact Unlimited 2,500
Maximum Email Sent per Month 50,000 30,000
Maximum No. of Audiences Unlimited 5
Maximum No. of Users Unlimited 5
eCommerce Integration
Native Integration with Shopify
Native Integration with wooCommerce
Native Integration with BigCommerce
Native Integration with Magento
Advanced Features
Retarget Cart Abandoners with Both Ads and Email
Contextual Targeting
Email Capture Pop-up Included
Product Recommendations Widget Included

We want to help

We know what it’s like to start something new so we want to help you build and send your first email campaign on AdRoll. To get you started we’ll pair you with one of our AdRoll Email experts who know all the tips and tricks for setting up successful email marketing campaigns. There’s no one better to help answer your questions and get you familiar with AdRoll Email.

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A rating of 5 out of 5 stars.

AdRoll is an excellent platform to accelerate growth. It's enabled us to gain a deeper understanding of our customers, improving outcomes and ultimately build even greater brand loyalty. We are blessed to have an incredibly proactive account manager and the whole team behind the platform provide outstanding support, helping us to achieve our business goals. Having worked with other solutions, this is our preferred partner of choice

Arnhem Clothing

A rating of 5 out of 5 stars.

AdRoll is a must for e-commerce at scale, remarketing through their robust suite of media and content publications is great and their support is always on point! Using their dynamic ad creative for Shopify Campaigns is definitely a favorite for our marketing team.


A rating of 5 out of 5 stars.

I think it's a great platform for SMB businesses and I like the fact that it's super easy to set up and also you have access 98% publisher sites including social media on manageable on one dashboard.

Sunsey Sunglasses

A rating of 5 out of 5 stars.

We use this app for digital display ads on third-party websites, and it has really helped supplement our paid strategy in addition to ads on social media. The interface is really easy to use and once you set it up, they just run automatically and it's an easy way to generate revenue without thinking about it constantly. We see at least a 3.5 ROAS every month and are very pleased with these results! It has also been very easy to get help from AdRoll, and Tracie especially has been super helpful with growing our strategy and encouraging us to try new kind of ads. I highly recommend AdRoll to anyone looking to grow their marketing strategy!


Mailchimp is a registered trademark of The Rocket Science Group.