AdRoll Blog

Actionable tips, community conversations, and marketing inspiration.

The Shopify Plus Startup Checklist for Selling Wholesale

Lindsay Martinez

Sr. Partner Marketing Manager @ AdRoll

Topics Covered:

It’s every ecommerce entrepreneur’s dream: consistently shipping pallets upon pallets of products, reducing worry about securing new customers, and finding more time to focus on designing new and improved items. 

It doesn’t have to be a fantasy, though. With wholesale selling, you can offload some of the day-to-day responsibilities of marketing and operations to other retailers while still enjoying a steady stream of bulk sales. (In case you missed it, here’s a quick guide to everything you need to know about wholesale selling — how it works, tips and tricks, and why you should get started now.)

But it gets even better: As a Shopify Plus brand, you automatically unlock a host of wholesale selling features that can automate the entire process — sign up, checkout, pricing, inventory, and more. Not only can Shopify Plus streamline the wholesale selling pipeline, but it can also improve the buying experience for your customers. (If you’ve purchased anything in bulk, you’re probably familiar with the hassle it can be to negotiate contracts and other terms and conditions over phone or email.) 

The benefits of wholesale selling are huge, but like any new opportunity with your Shopify store, getting started may feel overwhelming. It gets even trickier when you encounter the new B2B-specific language and abbreviations: MOQs, MSRPs, POs, RRPs — help! 

Don’t worry — as you start selling wholesale, you’ll pick up this new knowledge in no time. To help get started, we’ve compiled this ultimate Shopify Plus startup checklist so you can navigate the process with ease, from setting up your store to successfully scaling your growth. Good luck!

shopify plus checklist for selling wholesale

Explore Next

Topics Covered:

Get the online marketing news and tips you need to grow your brand, in the AdRoll newsletter.