UnRolling the Warriors Brand: How an Obscure Team Became a Global Brand
You may not root for the Golden State Warriors, but if you’re hoping to score some branding wins, they’re the team to watch out for.
Most of us have dabbled in astrology before — I know I have, eagerly flipping through my horoscopes to see what fate lies in store for me that day.
If you're a beginner with horoscopes, here's the rundown of the different types of zodiac signs: There’s your sun sign, which is the essence of your being, or your “identity;” your moon sign, which represents your emotional side, your feelings, and intuition; and then your rising sign, which is the persona you project to others.
But then there’s also your marketing sign, which determines what kind of marketer you are. So, what kind of a marketer are you in the astrological world? Read on to find out. 👇
The Aries marketer is a risk-taker — they never have a shortage of ideas to meet their end goal, whether it's increasing brand awareness or achieving a high ROI. They go through A/B tests like Skittles, which means handling finances could be a challenge. However, they'd much rather make a mistake than regret not doing something (talk about a FOMO mindset). Almost honest to a fault, they're your go-to people if you're looking for actionable and honest feedback.
There’s something about the Taurean marketer that just exudes calm confidence — they’re excellent at what they do and prefer to stick to tried and true methods that have worked for them in the past. Their work is grounded in logic and numbers, so it isn’t surprising that they have a flair for data and analytics. While they could be stubborn with their opinions and skew towards being risk-averse, you’d be hard-pressed to find a more dependable and hardworking partner.
Gemini marketers are busy bees — they’re always doing something, whether it’s organizing their planners, checking their to-do’s on Asana, or perusing competitors’ social channels. Incredibly charismatic and friendly, you can find Gemini marketers splashed all over the company’s Slack channels posting the latest ecommerce articles or giving well-deserved praise to colleagues. They’re always on top of marketing news and trends and are forever full of new ideas. However, they may find it difficult to follow through with something, leaving a long trail of incomplete projects behind them.
Marketers under this sign take customer-centricity to the next level — they make it a point to produce the best possible work to do right by their customers. They know the flywheel by heart and strive to offer the best customer service — the best everything. Because of their empathetic nature, they’re talented at understanding their customers’ and colleagues’ wants and needs and are always willing to lend a helping hand. The drawback here is that they may sacrifice their well-being to support others’ goals.
The Leo marketer is a leader in all situations — you can always find them leading a meeting or at the helm of a big marketing campaign. They’re thought leaders in their industry, and it doesn’t take a lot to imagine them on stage hosting a TED Talk. However, their authoritative nature could be construed as aggressive and forceful when they don’t get their way. While this could be jarring to their colleagues, the Leo marketer isn’t out for blood — they’re just out to change the world, and nothing will stand in their way.
The Virgo marketer is a perfectionist. Whether it's crafting paid media plans or creating website visuals, whatever they're working on has to be perfect because anything other than that simply doesn't cut it. As a result, they could be susceptible to bouts of severe self-inflicted stress. They're fiercely intelligent but don't flaunt it; marketers under this sign are reserved and prefer to keep their heads down to focus on their work. Their ideal world is one where there are no meetings, ever.
Ah, the charmers of the marketing zodiac. Sociable and friendly, the Libran marketer is friends with everybody at work: the person who sits next to them; the guy over in the product team downstairs; the freelance IT worker who stops by the office once a month — you name it. They have a knack for art and design and a natural talent for storytelling, which means they create the most compelling ads, websites, and social media campaigns. People involved with marketers under this sign may be frustrated about their indecisiveness and lack of directness.
These are the passionate marketers of the zodiac. It’s not their style to work on a project “just because” — everything they do has to be rooted in rhyme and reason. They’re huge proponents of experiential marketing and providing customers with an all-encompassing brand experience because they don’t want customers to just like their product or service; they want customers to love them. All this to say that Scorpio marketers could be a wee bit intense, but it’s all for the greater good of the marketing team.
The Sagittarian marketer is the adventurer of the marketing zodiac. They have a disdain for routine and are constantly searching for new and innovative ways to catapult their company to stardom. However, while their enthusiasm and big dreams are infectious, they could be prone to careless mistakes as they blaze through projects. A teacher at heart, don’t be afraid to ask the Sagittarian marketer for help or explanations — they love to share their wealth of marketing knowledge!
The Capricorn marketer is like a mountain goat — they find security in the highest places that can be climbed; in other words, they’re incredibly ambitious and feel most happy at work when they’re working towards a plan for success. Some Capricorn marketers naturally turn their backs on things they deem too frivolous, so don’t come to them with an idea unless it’s fully fleshed out and backed by data. They’re used to working alone and may find it challenging to partner with others.
If you’re looking for inventive and original campaign ideas, this is your go-to marketer of the bunch. Aquarian minds are always in out-of-the-box thinking mode, which means they could be dismissive of numbers and hard to ground in reality. They have a knack for creative storytelling and are a joy to work with on all content programs. They find it deeply important to give back to the community, so they’re always looking for ways to tie in charity initiatives with their work.
Piscean marketers aren’t known to be cutthroat business types, but they can be extraordinarily successful when given a chance to express themselves. They have an uncanny ability to identify with people from all walks of life — from all backgrounds — in some way. This makes them a wiz at empathy and community marketing due to their tremendous understanding. While these individuals are changeable and adaptable, they may be rigid and sensitive to criticism or feedback.
Originally published on June 9th, 2021, last updated on August 16th, 2022.