How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Here’s everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
By now, you’re probably well aware of the importance of branding — having a catchy logo or tagline, featuring consistent color palettes, and using a compelling tone and voice throughout your marketing channels. Branding is the key to making your Shopify store stand out from the rest of the crowd.
When you’re selling in-person (whether at a pop-up, a holiday market, or a brick-and-mortar store), you can’t neglect branding — ultimately, your goal should be to provide a seamless omnichannel experience. But before we dive in, make sure you first check out this quick guide to ROPO (“research online, purchase offline”) and more on what you need to know about bridging the gap between offline and online.
So, without further ado, here are some ideas on how to sprinkle branding elements into your offline retail assets, so you can make your brand come to life!
✅ Find somewhere to display your brand story.
Use pictures to spice it up!
Include your brand values and brand mission.
✅ Design on-brand packaging.
Add your logo to boxes, bags, tissue paper, padded envelopes, and clothing labels.
Add branded “thank you” cards to every package with a coupon code for their next order.
Include branded freebies or merch with large orders.
✅ Create business cards that shoppers can take.
✅ Designate some real estate for promoting your social media accounts and Shopify store. (Pro tip: Use QR codes to reduce the likelihood of typos.)
✅ Make promotional pamphlets or flyers.
✅ Feature your logo prominently on signage, e.g., a banner if you’re doing a pop-up.
✅ Order customized tablecloths, vendor tents, and backdrop displays for pop-ups and trade shows — either with a logo or simply in your brand colors.
✅ Make sure any price tags, signs, decorations, and window displays are on-brand in terms of fonts, colors, and general aesthetics.
✅ Customize receipts and invoices — you can even consider adding a promo code for their next order.
Last updated on January 6th, 2022.