Actionable tips, community conversations, and marketing inspiration.

Making the Most Out of Your Ecommerce Ad Budget: Attracting New Visitors

Lindsay Duggan Martinez

Principal Partner Marketing Manager @ AdRoll

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If you're a proud Shopify store owner, you know all about the challenges of attracting new site visitors who actually convert. (While window shoppers can make your site traffic stats look great, they’re also killing your return on investment (ROI) and marketing budgets. Gah!) 

To maximize your ecommerce ad budget, it’s essential to understand the different strategies, tactics, and tools at your disposal when it comes to grabbing attention and encouraging clicks. Here’s where to start:

  • Contextual targeting is a marketing tactic that uses information about the context or environment of a website to help tailor ads. Using contextual targeting, advertisers can display their ads on pages that are relevant to shoppers — no third-party cookies or behavioral tracking needed! 

  • Lookalike ads are a powerful tool for Shopify marketers because they make it possible to reach new customers based on your current customers’ demographics and behaviors. 

  • SEO optimization is a process that every store should undergo regularly. By reviewing (and updating) keywords, product titles, product descriptions, alt tags, and more, you’re upping your chances that shoppers will stumble upon your store via search engines. 

  • Inbound content marketing, where you’re penning guest posts on sites related to your industry, can get your name and brand out to new audiences. Even better, do a blog swap with an industry partner, so you both benefit from new readers. 

  • Influencer marketing is huge right now — not only does it boost web traffic and brand awareness, but Shopify has found it also increases the average order value. Talk about a win-win-win situation! 

The best part? Contextual targeting and lookalike audiences are both easily accessible with an all-in-one marketing platform like AdRoll. If you’re already using AdRoll, we’ve created a new marketing recipe (in other words, a guided setup experience) to help you attract new visitors and launch fantastic brand awareness campaigns! Not on AdRoll yet? Download the AdRoll integration for Shopify and get started attracting new visitors to your store.

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