What is Seasonal Marketing?
Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here's how to get seasonal marketing right for your business.
When it comes to ecommerce security features, Shopify hits the ball out of the park with its built-in GDPR-compliance solutions, TLS encryption protocols, and PCI standards, among others.
But if you’re not a data security expert and have no clue what the features above mean, you’ll want to read on: Here’s everything you need to know about maintaining your ecommerce site’s security.
But first, some common ecommerce security issues that every merchant, entrepreneur, and marketer should know:
Credit card data. Is the server that manages every transaction fully secure and PCI compliant? Remember: Payment data breaches not only destroy a customer’s trust in your brand, but they also open you up to legal action.
Customer data. How do you protect and secure your customer database?
Fraud protection. Does your ecommerce store detect fraudulent orders?
SSL. Is all your site content served over SSL? It prevents malicious third-party scripts from wreaking havoc on your website and shoppers’ browsers.
Admin security. How easy is it for a malicious third party to access your store’s admin account?
Now you know what to pay attention to, you’ll want to ramp up your store’s security by:
✅ Activating your SSL certificate, so all traffic is routed through HTTPS, not HTTP. Although Shopify enables it by default, it’s worth double-checking — here’s how.
✅ Checking out Shopify Plus’s fraud detection, such as Fraud Protect or Signifyd, and bot protection solutions.
✅ Locking and password-protecting your wholesale site from regular shoppers.
✅ Training your team against phishing scams.
✅ Securing your accounts with two-factor authentication and checking out identity authentication providers such as Okta and OneLogin.
✅ Reducing the chances of legitimate transactions being declined by leveraging an AI-powered fraud analysis tool, such as NoFraud or ClearSale.
✅ Backing up your store regularly — in case a team member accidentally deletes something important — using apps such as Data Export Reports, EZ Exporter, or Rewind.
It’s clear: Shopify and Shopify Plus are the platforms best suited to maintain your ecommerce site’s security, alongside a whole host of other growth challenges. Get started with them now.
Last updated on January 11th, 2022.