AdRoll Blog

Inevitable Shopify Growth Challenges: Integrating Cross-Channel Inventory and Sales

Ding! An order comes in, and you pack it, mail it, then… manually go to your inventory tracker — whether that’s an Excel spreadsheet or (gasp!) a crumpled paper on your desk — and update your numbers. 

As you start scaling your Shopify store, integrating cross-channel inventory and sales will become nonnegotiable. You simply can’t afford to make a mistake. After all, your inventory tracker provides a crucial snapshot into whether you need to replenish low-stock products or create a promotion around overstocked ones. 

But with multiple sales channels — think of your Shopify site, maybe a brick-and-mortar location, Facebook and Instagram, or even an Amazon seller page — things can get confusing real quick. Remember: Success isn’t simply listing your products on multiple platforms. Instead, it’s rooted in leveraging a multichannel inventory management solution. 

With Shopify Plus, integrating cross-channel inventory and sales transforms from complex to simple and automated. 


Get started by browsing various inventory management solutions and apps on Shopify, and keep these requirements in mind:

✅ Does it offer real-time cross-channel visibility across your sales channels and warehouses?

✅ Can you prevent shoppers from ordering out-of-stock or backordered items?

✅ Does it provide demand forecasting and out-of-stock trends?

✅ Can you set rules that automatically reorder inventory and create POs?

✅ Can you locate inventory closest to shoppers’ locations (if you have multiple fulfillment centers)?

✅ Can you automate fulfillment processes?

✅ Does it offer comprehensive reporting and analytics?

✅ Can you easily update and organize product data?

✅ Can you control and adjust the units available to purchase based on your stock level,  (e.g., fewer available units appearing on fast-selling channels)?

✅ Can you lock inventory for special occasions (e.g., locking products labeled as Cyber Monday doorbusters before the actual event)? 

Looking for more tips and tricks to solve some pesky yet inevitable ecommerce growth challenges? Check out this guide

Lindsay Martinez

Lindsay Martinez

Lindsay is the Sr. Partner Marketing Manager at AdRoll. She gets a kick out of helping ecommerce brands solve both their big and not-so-big marketing challenges by sharing solutions that AdRoll and partners are cooking up. Lindsay counts herself lucky to live on the beautiful Central Coast of California with her 2 kids, 2 cats, and 1 husband.