UnRolling the Warriors Brand: How an Obscure Team Became a Global Brand
You may not root for the Golden State Warriors, but if you’re hoping to score some branding wins, they’re the team to watch out for.
Not to be the voice of doom, but the ecommerce landscape this season is expected to be pretty competitive. Companies are pulling out all the stops — from merry ads plastered across social media feeds to jaw-dropping doorbuster prices and flashy promotional emails. Plus, now that physical stores have reopened, you’re not only vying for shoppers’ attention against digital competitors, but you’re also up against malls and brick-and-mortar stores decked with holly.
With a flurry of excitement everywhere you look, those cookie-cutter promotions for “holiday sales” or “end-of-season deals” will be as boring as a stale gingerbread man. You simply cannot differentiate your brand by playing it safe — whether that’s in terms of your creative, offerings, or overall strategy.
Don’t freak out, though: There’s still time to figure out how you’re going to sprinkle your marketing campaigns with holiday magic.
Feeling stuck? We’re here to help you channel your holiday spirit and finish off your year stronger than ever. Use these 15 questions to inspire festive ideas and keep you organized along the way.
Blast some holiday tunes, put on some fuzzy socks, and let’s get started:
Originally published on November 12th, 2021, last updated on January 5th, 2022.