Michael Rancourt


Not to cause panic, but the death of third-party cookies is looming, and marketers need solutions, stat. Enter UTM codes.  For the unacquainted, UTM parameters are a simple and reliable way to track your website traffic, conversions, and revenue activity. Not only are they unaffected by changes to third-party cookies or Facebook’s pixel, but they are also typically well-integrated into different analytics platforms, whether it be Google Analytics or AdRoll’s new Cross-Channel Performance Dashboard. Gone…