Lysann Somanchi


Between the occasionally ruthless reactions online communities may have toward seemingly benign statements and rabid, uncompromising fanbases, the internet is no cakewalk for brands. The specter of getting “canceled” has many in the corporate world treading water, unsure of how to effectively use dynamic ads and social media to reach their consumers. This has led to an increased interest in brand safety to give messaging and values the proper context. Brand safety means something different…