Kimmie O'Callaghan


As new updates on the COVID-19 pandemic continue to spread like wildfire, many direct-to-consumer (D2C)  brands are uncertain of what they can do to mitigate risk and support their customers. We’ve compiled a list of valuable resources for D2C marketers that’ll hopefully help enhance marketing efforts and boost morale. AdAge: Economy Needs Marketers During Coronavirus Crisis It’s no surprise that in times of economic downturn, marketers’ first reaction is to “put plans on hold and…