Author

Elliott Sprecher

Browsing

When was the last time you looked up a phone number in a Rolodex? Or swiped a credit card with a flatbed imprinter (remember those carbon slips)? The answer is probably never, thanks to digitization. Of course, the digital revolution has made business operations much more efficient. But there’s another area where digitization has transformed business, and that’s marketing.  With the vast majority of the world’s population online, on social media, and on mobile, there…