Author

Daniel Boeck

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If you’re a marketer, you probably know that it’s better to run multiple channels than one. But have you tested this assumption? Do you know the true impact of running emails and ads together? Since we launched our email product earlier this year, AdRoll’s client analytics and insights team has been closely monitoring performance to find the answer. As part of our analysis, we considered two success metrics, conversion rate, and time to convert. We’re…