Author

Bram De Jonge

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You know the saying, “Don’t bring your work home with you?” Well, when tough times call for it, there might be little choice. While some workers relish the thought of working from home (WFH), it could be a challenge to stay focused when you’re perched on a couch instead of at your office desk. We completely get it, so we’ve compiled a list of tips and experiences that might help you remain productive (especially if…

If the marketing definition of “attribution” confuses you, you’re not alone. While you may have a basic understanding of what attribution is — assigning credit to a marketing touchpoint for a conversion — the influx of marketing channels and devices has complicated the meaning. So, what does attribution really mean? To fully understand it, let’s delve into why it matters to your business and explore how attribution has evolved from single-touch attribution. For more from…