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Aly Kline

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Engagement isn’t just another marketing buzzword — it’s the difference between challenger brands that soar and ones that don’t. Fully engaged customers are 23% more likely to spend money with brands than average customers. However, customer engagement is hard to define and even harder to quantify. That makes it challenging for brands to know what they’re doing wrong (or right) and what they could be doing better. Engagement includes, but isn’t limited to: Interacting with…

This past week, the world of social took over a new stage — our television. Dubbed #SocialMediasBiggestNight, The American Influencer Awards Show was unlike any award show before. It was an entire evening dedicated to the celebration of influencer accomplishments. This was just one way that influencer marketing has been stepping off Instagram and into our homes.  These influencers are experts in their respective categories, from beauty to food to mommy blogging. They’re both credible…

The term “customer marketing” seems something of a misnomer. After all, isn’t marketing always about the customer? The answer is “yes,” but at the end of the day, there are actually two types of customers: the ones you want to acquire, and the ones you already have. Customer marketing focuses on the customers you already have. Many business owners and marketers make the mistake of devoting all their attention and resources to the acquisition of new…