How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Hereâs everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
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Youâve hired a photographer (or put on a photographerâs hat for the day), taken hundreds of product images, and⌠now what? Rather than go ahead and spend weeks retouching every single one in Adobe Lightroom â Spoiler alert: You shouldnât do that! â youâll want to cull some of them first.Â
Remember: No matter how good the photographer, not every image will (or should) make the cut. As they say to fiction writers, donât hesitate to âkill your darlings.âÂ
But how does that work when the product photos in your camera reel are nearly identical with only minor placement or lighting differences? What makes a good product image â one that deserves to be featured prominently on your website? Without a trained photographerâs eye, these questions can be challenging to answer.Â
Just like how you donât need an expensive DSLR camera to take amazing product images, you also donât need to take a course in photography or post-production editing to select your top contenders. At AdRoll, our mission is to save you resources and time â so use our checklist to decide which photos should make it on your Shopify product pages:
Once youâve narrowed down to a handful of top images for each product â which is a lot more manageable than the hundreds, or even thousands, you started with â go ahead and start the fun task of fine-tuning them in your retouching software (whether that may be Adobe Photoshop, Adobe Lightroom, or Canva).Â
Pro tip: Once youâve decided on the best images, donât limit them to their corresponding product pages! Youâll want to use them in your marketing materials â weâre talking banner ads, promotional emails, and organic social media posts. After all, youâve put in the time and work to make them look fantastic!
And if you need a partner to help you get started with your ecommerce journey, check out the AdRoll integration for Shopify.Â
Last updated on December 6th, 2022.