6 Secrets to Measuring Your Pinterest Ad Performance
If you don’t measure your Pinterest ad performance, how do you know when and where to make improvements? Here are 6 secrets to optimize your Pinterest ad campaigns.
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It’s hard to hit a target you aren’t aiming for, so having goals for your digital transformation is a must. Having strong goals is even better. Not only will goals and key performance indicators (KPIs) help guide your progress, but they’ll help you evaluate initiatives and campaigns and allow you to make informed adjustments where needed. As you read through this, think about how your ideas can be tracked, measured, and reported.
What are your overall objectives for your digital transformation? An objective is a long-term desired outcome, usually written in plain language, that imagines what your ideal end-state looks like. A good objective can be tied to metrics, but doesn’t need to be — this is your opportunity to paint big ideas with a broad brush. A good example of an objective is, “In two years, our brand will get most of our business through digital initiatives.”
Once you have some objectives, you need to create goals to support them. Unlike an objective, a goal has definitive success criteria. We tend to reference the SMART Goals framework, in which a goal is:
Each goal, in turn, should have at least one key performance indicator associated with it.
Key performance indicators are a quantifiable value of how effective a specific tactic, action, or initiative is at achieving a business objective. These are what you will regularly monitor and report, and will be the pulse check of how progress towards your goals and objectives are going.
There are many different types of KPIs that marketers can track, but here are a few popular examples that marketers have used to measure the success of their efforts:
In addition to setting goals and objectives, you will also want to note the reporting period for each step and who it will be reported to. Remember that unless you have a very small team, not everyone will need to know every single KPI, so try to make sure that every report is relevant and meaningful.
Click the image below to download this checklist.
Are you interested in learning more about how to carve a place for your brand? Check out our interactive workbook, The Ultimate Guide to Building a Digital Brand, to understand how to differentiate your brand from the competition.
Originally published on February 21st, 2020, last updated on June 16th, 2022.