Top Takeaways: Unlocking Growth With Your Shopify Apps (Webinar)
From creating more engaging customer experiences to leveraging new revenue sources, taking your Shopify apps to new heights can unlock tremendous growth.
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Hello! Bonjour! Hola! People all around the world are more interconnected than ever — and the international ecommerce market is no different. Thanks to platforms like Shopify Plus, it has gotten significantly easier for shoppers to purchase products from stores worldwide, with packages traveling thousands of miles before arriving on doorsteps. In fact, one recent Shopify survey found that 35% of its total traffic is from non-U.S. shoppers.
International ecommerce poses a massive opportunity for online retailers to increase conversions and grow their brands. But when it comes to getting started on your own, you might feel overwhelmed. For instance, a whopping 92% of international shoppers prefer browsing and purchasing in their own currency — and that’s just one example of the tremendous work that goes into grabbing a piece of the international ecommerce pie.
Good thing we’re here to help with a map to Shopify Plus’s world of localization, international shipping, and currency toggles. Let’s go… or shall we say, andiamo!
Global expansion is a noble goal, but it’s not always realistic… yet. Though there are benefits to attracting as many shoppers as possible, each international market has its own purchasing habits that warrant unique advertising and localization strategies.
One of the easiest ways to make the international ecommerce process more manageable is by expanding intentionally. Go to your Shopify Plus analytics dashboard and take a look at where your international shoppers are from. See if you can spot any trends. Is there demand from certain countries or regions? Which products are they interested in? Armed with this information, narrow your target markets to one or two countries.
Nobody likes doing extensive mathematical calculations in their head (especially when factoring in things like tax rates). Luckily, Shopify Plus (and its integrations, like Avalara AvaTax) is here to make the stress go away.
Once you’ve upgraded to Shopify Plus, you can make the shopping experience more enjoyable for international customers by following these steps to offer different currency options:
With Shopify Plus, you can enable multi-currency features in just a few steps, as well as customize your currency exchange rounding rules. (A feature not available in the regular Shopify platform.)
Yup, it’s literally as easy as this. With Shopify Plus, your store automatically detects where shoppers are coming from — no additional apps needed! Now, with everything set in place, international shoppers will automatically see product prices in their local currency.
Pro Tip: You can either set conversion rates manually or have it automatically convert based on a live foreign exchange rate.
Ah, shipping — you either love it or hate it. Unfortunately, when it comes to international shipping, even the most seasoned ecommerce entrepreneur might feel a moment of dread. Here are some of our top tricks to conquer the process with no headaches:
Shopify Plus, fueled by the Shopify Fulfillment Network, offers fantastic rates and discounts.
While offering local pricing is a great first step in providing international shoppers a targeted experience, it’s only the tip of the iceberg — for instance, if shoppers don’t speak English, how will they understand your site?
Transcy is one of the many translation apps available on Shopify.
Localization needs to be a major part of your international ecommerce to-do list. But don’t worry, we’ve broken it down into these manageable steps:
While the regular Shopify platform only supports five languages, Shopify Plus allows you to translate up to a whopping 20! That’s a ton of new markets.
Now comes the big challenge: international ecommerce marketing. Sure, you can translate and deliver your ads to new markets, but it won’t be very effective. When you’ve already put in the work to localize your store for international shoppers, you don’t want to shirk on the finishing touches.
Keep these best practices in mind:
International ecommerce offers a massive opportunity to Shopify brands, but we’re not going to sugarcoat it — it’s a gigantic beast to conquer. Given the constant changes to global supply chains, shopper preferences, and ad platform best practices, ecommerce retailers need to stay quick, nimble, and creative.
With the AdRoll app integration for Shopify, you’ll take your business for a spin around the globe in no time. Download it today!
Originally published on September 21st, 2021, last updated on October 25th, 2021.