Advertising Tips for Black Friday and Cyber Monday Campaigns
Get tips on how to get the most out of your Cyber Monday and Black Friday campaigns this holiday season including a list of dos and don'ts.
Finding and testing your Shopify products is crucial to your store’s success. After all, having an understanding of which products are clear winners will help optimize your marketing efforts — you’ll want to feature them prominently everywhere, from digital ads to promotional emails.
Yet, as your ecommerce brand grows, you’ll soon realize that it’s not easy to keep track of which individual products are your superstars. Sure, Shopify’s interface will inform you of your top performers in terms of total units sold, but when you consider the value in terms of profitability, upselling opportunities, and social proof, that’s where the analysis gets a little tricky. (Bad news for those not mathematically inclined, but you’ll want to read on — there’s no need to fret just yet.)
So, where to start? There are two parts when it comes to finding and testing your top Shopify products:
Luckily, our goal at AdRoll is to make marketing simple for ecommerce brands. We’ve created this one-and-done worksheet to help you get started. Follow the steps below to find great products to sell and determine which ones are your most valuable. Then, armed with this information, you’ll be well on your way to grabbing more market share, catching new shoppers’ attention, and boosting your brand’s profitability.
We’ve covered all the ways to conduct product research — now, you’ll be putting all this new knowledge into action. Using the information you’ve collected on popular products, fill out this table to uncover trends and opportunities:
Now, it’s time to determine your most valuable products. This will help plan your marketing, pricing, and operations strategies by:
After you have all the relevant numbers, fill out this table to determine your most valuable products:
Need more help with your ecommerce journey? Check out the AdRoll integration for Shopify.
Last updated on September 16th, 2022.