Find the balance between reach and relevance.
Target high-impact audiences at every stage of the funnel.
AdRoll audiences
Activate first- and third-party data to generate interest, grow revenue, and increase customer lifetime value.
Connect with ideal audiences
Grow brand awareness with contextual and lookalike targeting strategies that reach new users who share attributes with your current customers. Or, leverage more than 2,000 third-party syndicated audiences to target best-fit prospects based on behaviors, demographics, financial insights, life events, purchase predictors, and more.
Drive conversions, repeat purchases, and loyalty
Build bottom-of-funnel audience segments using the data you already have, such as CRM contact lists or purchasing information from your ecommerce store. Multi-channel retargeting campaigns bring previous visitors back to your website or mobile app using intent signals and customizable attributes like behaviors and interests.
AdRoll ABM audiences
Create B2B audiences that evolve with your buyers and prioritize accounts that are most likely to convert.
Create hyper-targeted dynamic audiences
Choose from over 100 audience segment filters — including firmographic data, intent and predictive signals, buyer journey stage, and more — to create custom account and contact lists. Advanced list logic dynamically keeps your lists up to date, which means no manual effort or maintenance.
Supercharge your data with ours
Combine your first-party CRM and MAP data with our proprietary audience data for refined segmentation. Use your segments to implement sophisticated and personalized targeting strategies across cross-channel advertising campaigns.
Audience targeting doesn’t get more precise than this
Powered by 16+ years of machine learning, our AI engines analyze billions of data points every day to pinpoint your most valuable opportunities.
“AdRoll’s user-friendly interface made it easy to segment audiences, track results, and fine-tune to improve performance — saving time and increasing efficiency in the process.”
FAQ
Frequently asked questions
What types of audience targeting methods are available on AdRoll and AdRoll ABM?
AdRoll and AdRoll ABM offer a wide range of audience targeting methods leveraging our own proprietary data, data from our partners, and customers’ first party data.
AdRoll customers can grow awareness with lookalikes, contextual targeting and third-party audience data. They can also retarget their first-party audience data by targeting based on website or mobile app visitors, CRM contact list, and ecommerce buyers.
AdRoll ABM customers can target audiences based on firmographic and technographic information, job title, as well as predictive intent signals such as search keywords, ICP fit criteria, customer journey stage, and other signals from our partners G2 and Bombora.
How do AdRoll’s AI technologies improve audience insights and segmentation?
AdRoll’s AI bid optimization engine (BidIQ™), and audience insight and segmentation engine (InIQ) are powered by over 2.6 billion distinct user identities, enriched by 17+ eCommerce, email, and marketing platforms, and integrated data partners and ID providers.
AdRoll’s data and technologies work together to provide buying signal insights to help marketers make smarter segmentations, as well as perform real-time buyer propensity prediction on every ad impression to ensure budgets are spent where they’re most likely to perform.
