Get better data.
Make better decisions.
Uncover true marketing ROI along the entire customer journey. AdRoll gives you a unified view of the touchpoints that are delivering and assisting conversions across multiple platforms, channels, and devices.
Take the guesswork out of digital marketing
AdRoll cross-channel attribution surfaces the data you need to make the right budgeting decisions and maximize ROI.
All your metrics — in one place
Campaign analysis becomes complicated and time-consuming when you're forced to log into separate platforms to view metrics, export them into a spreadsheet, and then reconcile any discrepancies. From a single screen, AdRoll lets you view consolidated performance metrics sourced from your integrated ads, email, and SMS platforms, as well as your ecommerce store, CRM, or Google Analytics.
Get the full performance picture
If you're comparing raw metrics reported by individual marketing channels, you're only getting half of the story. Our attribution solution uses industry-standard UTMs to reveal how individual channels are working together to deliver and assist conversions.
Evolve your attribution model
Choose to filter your data through your preferred attribution model, or test a different model without having to commit to change. AdRoll lets you freely test, compare, and explore how different attribution models define success and align with your unique goals.
The interface is so easy to use, I love how easy it is to setup and track new campaigns.
- G2 Reviewer
“I love the fact that with whatever campaign, we can instantly see the results and understand what’s working. I can dig into the why, how to improve, and get instant gratification.”
