Transform siloed data into smarter marketing
Take the guesswork out of digital marketing
Engage your most valuable shoppers, and make smarter decisions about your marketing mix, with a clear view the marketing touchpoints influencing customer behavior. AdRoll Attribution assigns conversion credit to marketing channels that influence your customer journey, in real-time, so you can quickly scale what drives growth.
Optimize your holistic customer journey
AdRoll’s attribution dashboard shows you how low-intent window shoppers become loyal customers. Get a complete picture of your customer journey to understand how all of your campaigns are working together to drive revenue. With a cross-channel view, you’ll find top conversion paths and other insights that will help you make faster budget adjustments.
Spot overall website conversion trends
Easily identify website trends—such as conversions by revenue, average order value (AOV), cost per acquisition (CPA), AdRoll assisted, and AdRoll attributed conversions to understand how AdRoll influenced shoppers, compared with overall site performance.
Evolve your attribution model
See how your attribution model holds up against others, without having to commit to a change. AdRoll gives you a safe space to test, compare, and explore how different attribution models define success and guides you through the process of switching.
A simple solution to comply with global data privacy regulations like GDPR and ePrivacy directive so you can focus on growing your business while your users can feel safe with their personal data.Learn More