Retargeting on Facebook

Convert customers while they’re engaged on the world’s most popular social network. Reach customers across devices with retargeted ads right in their News Feed and Right-Hand Column. You don’t have to be friends to benefit.

facebook retargeting

Marketing partner

Stick with us and get early access to the latest Facebook ads features to get the greatest ROI.

Cross-device reach

Your customers check Facebook multiple times a day on multiple devices. Reach them across desktop and mobile with customized dynamic ads.

Predictive buying

Get the right ads to the right customers at the right time for the right price with the latest machine learning technology. Right on.

How does retargeting on Facebook work?

facebook retargeting visit

1. Someone visits your site

lost website conversions

2. They leave without completing your desired action

retargeting on facebook

3. While browsing Facebook, they see and engage with your retargeted ads

facebook retargeting conversion

4. They click on the ad and return to your site to complete the desired action

Learn more about retargeting on Facebook