AdRoll Pricing

Marketing & Ads Plus

Grow revenue & save time with one streamlined platform.

Calculate your pricing,
based on your current web traffic.

Enter the number of

Monthly Unique Visitors (MUV) refers to the number of distinct individuals who go to a website during a given month. It's a very commonly used measure of website traffic. Learn more about how to find yours with our MUV guide.

monthly unique visitors
to your site:

Learn more about how to find your MUV data with our MUV guide.

Pay Annually Pay Monthly

monthly cost

$ 36 40 /mo
$ 0 0 /mo

billed annually

includes

$ 20 /mo
$ 0 /mo
$ 50 /yr
$ 0 /yr
in

AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.

ad credits

First 30 days FREE!

Plus a $75 signup

AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.

ad credit

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Marketing & Ads Plus

Ads

Compare Plans

Marketing & Ads Plus

Ads

Display Advertising

Brand Awareness Ads

Use lookalike, demographic & interest, and contextual targeting to attract new visitors.

Retargeting Ads

Deliver personalized content to people who have previously visited your site.

Contextual, Demographic & Interest, and Lookalike Targeting

Contextual targeting helps attract new site visitors by showcasing your brand alongside content your ideal customer will view. Future proofed third-party cookie-free.

With demographic & interest targeting, all you have to do is plug in what you already know about your customers, and we will go find new customers who fit those same characteristics.

Lookalike targeting, helps get your ads in front of new people who look/act like those who already engage with your brand.

Monthly Recurring Ad Credits!

A credit to your account, every single month, to spend on display ads

AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.

Connected Social Advertising

Facebook Advertising

Connect your Facebook advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Instagram Advertising

Connect your Instagram advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Pinterest Advertising

Connect your Pinterest advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

TikTok Advertising

Connect your TikTok advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Email Marketing

Unlimited Email Sends!

Seriously… unlimited email sends!

Automated Email Campaigns

AdRoll Email combines powerful retargeting tech with effective email strategies to trigger dynamic emails to prospective customers.

Scheduled Emails/Newsletters

Send scheduled, one-time emails (sometimes called broadcasts) that aren’t part of triggered email sequences for newsletters, promotions, announcements, and more!

Audience & Segmentation

Unified Contacts (Anonymous and Identified)

AdRoll Unified Contacts makes it easy to integrate any existing customer database, add to it by easily defining characteristics of new contacts you want, and then manage them all in one place.

Advanced List Building

Using the list builder functionality, you can create defined segments based on your contacts’ attributes and behaviors using multiple criteria, from products and pages viewed to emails they have opened.

Contact Capture

Create customized email capture forms for your site and trigger form display by URL, visitor segment, and visitor activity (exit intent, scroll, or time on page).

Measurement & Attribution

Campaign Reporting & Attribution

AdRoll offers a variety of default campaign reports from ad placement to conversion details and segment suggestions to help you learn from user behavior and correctly attribute performance for every campaign.

New Visitor Insights

Optimize across channels based on buyer behavior and learn how customers see you and your products.

Tracked Conversions

Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.

Scheduled/Exportable Reporting

Set your report frequency to daily, weekly, or monthly and select recipients for your reports or export the data for other purposes at any time.

Cross-Channel Performance Dashboard

The AdRoll Cross-Channel Performance Dashboard provides data you need to optimize your campaign — including frequency, spend, benchmarks, and smart segments — all in one place. We also show you the percentage change, positive or negative, for each metric and provide tangible insights on where to shift your budget.

Recipe & Email Reporting

Track campaign performance across audiences and attribute success to the right channels and tactics, across all your cross-channel campaigns.

Automated Cross-Channel Recipes

Brand Awareness

Brand Awareness campaigns focus on driving potential prospects for your business. Our recipe offers lookalike and contextual campaigns to help drive new visitors to your website.

Retargeting

When a visitor bounces from your website, AdRoll triggers automated emails and launches display ads reminding them of your brand. Pairing ads and email together gives browsers the gentle nudge they need to turn into customers.

Abandoned Cart Recovery

When a customer walks away from an item in their cart, AdRoll triggers an email showing the item left in the cart and launches display ads reminding them of the product. Pairing ads and email together gives shoppers the gentle nudge they need to finish checking out.

Beta
Unlimited

Advanced Package includes all of the above, plus:

  • Dedicated Onboarding Specialist
    • White glove handoff from Sales experience
    • Hands-on help with technical implementation
    • White glove handoff to Account Management once successfully operating
  • Account Management
    • One point of contact for all of your needs
    • Industry insights and support (ex: 3PC)
    • Quarterly Business Reviews with strategic analysis, insights, and recommendations
  • Insights & Analytics Support
    • Frequency/Reach analysis
    • User engagement (click, view, organic activity)
    • Quarterly performance deep dives: strategy, ad types, audience, device, etc.
  • Creative Services
    • Consultations with ad design experts
    • Consistent ad creative refreshes
    • Bespoke production of specialty ads: dynamic, HTML5 and in-banner video ads
  • Early Product Access for New Features
  • Product Roadmap Influence

Ready to get started with a dedicated expert?

Contact sales for custom pricing for your growth goals.

“Since last year, our revenue has increased 191%, our attributed conversions 177%, and our engagement 33% [with AdRoll]. We’re reaching and converting customers higher in the funnel.”

FAQs

Monthly Unique Visitors (MUV) refers to the number of distinct individuals who go to a website during a given month. It's a very commonly used measure of website traffic, and its what AdRoll uses to help formulate the pricing of the Marketing & Ads Plus package. For more information, please visit our MUV Guide.

The two easiest places to find your website’s MUV are Google Analytics and your ecommerce platform. We provide quick and easy step-by-step instructions to retrieve your MUV from Google Analytics and Shopify. If you don’t have either, contact customer support for more options.

AdRoll uses “ad credits” as a means of distributing funds that customers can use on advertising inside the AdRoll platform. An ad credit is quite literally us crediting your account with funds to use on ads. For more information, please visit our Ad Credits Guide.

Different ad credits can be used in slightly different ways. Please visit our Ad Credits Guide to see full details.

The subscription price of the Marketing & Ads Plus package is for the marketing and advertising platform access. It does include monthly ad credits that can go toward your ad spend, but any ad spend above and beyond available ad credit would be billed separately.

Glad you’re here! A lot of agencies use and love AdRoll. We actually have a dedicated team to help agencies work with AdRoll. Please visit our agency partnerships page to request a meeting.