AdRoll Product Packages
Self-Service
Ads
Pay-as-you-go advertising. Cross-channel attribution & social ads available as add-ons.
Sign UpManaged Services
Ads
Pay-as-you-go advertising. Managed services with qualifying ad spend.
Contact SalesManaged Services
Advanced Package
Get the full AdRoll platform, free ad credits, and guaranteed services; when you commit for a year.
Contact SalesAdd-ons (included with Advanced Package)
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Cross-channel attribution
Get more from your marketing spend by identifying & prioritizing the channels, campaigns and journeys that generate conversions & revenue. -
Social ads
Launch campaigns that target ad placements and coordinate budgets across the open web, as well as four popular social media platforms.Social Ads is a self-service only feature.

AdRoll ABM Packages
Account-Based Advertising
Bring your own data and activate multi-channel digital advertising to reach precise audiences and measure your impact.
Request a DemoAccount-Based Marketing + Advertising
Execute end-to-end ABM and advertising strategies and improve collaboration across revenue teams.
Request a DemoAccount-Based Marketing
Build your ABM strategy with buyer insights, customizable journey stages, workflow orchestration, and advertising playbooks.
Request a DemoAccount-Based Retargeting
Grow your business with retargeting campaigns, free creative support, and insights from AdRoll's AI Assistant. No fee to get started and pay only for media.
Get StartedCompare Plans
Self-Service
Ads
Managed Services
Ads
Managed Services
Advanced Package
Compare Plans
Self-Service
Ads
Managed Services
Ads
Managed Services
Advanced Package
Ad Channels
Retargeting Campaigns
Remarket to people who have previously interacted with your brand, product or service. Convert and grow customers loyalty and increase life-time value.
Brand Awareness Campaigns
Generate awareness and grow quality traffic to your site, app or store. Refill your marketing funnel by reaching across the web to insert your brand/product/service into the consideration set of people who are entering, or are in a buy cycle.
Display Ads
Capture attention by prominently displaying an image (along with a headline, text and call-to-action). HTML5 ads stand-out by introducing movement and sound into engaging ads that utilize a combination of animations, videos, imagery and/or audio.
Connected TV Ads
Capture attention and deepen connections with full-screen, non-skippable TV ads in premium streaming programming. - delivered to internet-connect TVs.
Video Ads
Leverage video ad placements across the open-web to convey a lot of information in a short amount of time.
Native Ads
Where display ads are designed to stand-out, native ads offer a softer selling approach with a look and feel that blends into the editorial content on a site or app.
In-App Mobile Ads
Ads viewed on native mobile apps, as well as website pages viewed on a mobile phone or tablet.
Social Ads
Jump over walled gardens with ad campaigns that target people on the open web as well as Facebook, Instagram, TikTok and/or Pinterest.
Social Ads Add-On
Social Ads Add-On*
Dynamic Ads
Reflecting an individual’s personalized journey, dynamic ads incorporate images of previously viewed products, top products, or recommended products.
Audiences
Website Segments
Segment visitors to your website based on behaviors, events, video views and more, for Retargeting ad campaigns.
Mobile App Segments
Import AppsFlyer mobile app visitor segments for Retargeting ad campaigns.
Ecommerce Store Segments
Segment visitors to your website based on behaviors and interest related to the products in your ecommerce store, for Retargeting ad campaigns.
Contact List Segments
Leverage your first-party data in Retargeting ad campaigns by importing contact lists from your CRM, marketing platforms and CSV uploads.
AI Lookalike Targeting
Find people who look like your current customers and website converters, based on behaviors and interests.
Contextual Targeting
Reach new audiences via category selection and keyword targeting that places ads alongside the content your ideal customers engage with.
Third-Party Audience Targeting
Broaden reach by target 2,000+ syndicated audiences from the industry’s foremost consumer data providers. Available to US customers only.
Monthly Recurring Ad Credits!
A credit to your account, every single month, to spend on web ads
AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package!
Analytics
Metrics/KPIs
Monitor campaign dashboard metrics and KPIs in real-time to inform campaign optimizations that maximize performance.
Benchmarking
Compare your CTR, CPC & CPM against the average ranges of other advertisers within your industry peer group. This data can help give you a deeper sense of performance past just the raw numbers.
Campaign Reporting
Select the conversion segments you'd like to analyze, your preferred attribution model, and the date range you'd like to view. AdRoll then breaks down your data across channels and by each individual campaign.
New Visitor Insights
Optimize across channels based on buyer behavior and learn how customers see you and your products.
Exportable Reporting
Set your report frequency to daily, weekly, or monthly and select recipients for your reports or export the data for other purposes at any time.
Reporting APIs
Secure transfer of metrics and attribution data at the campaign, ad group, and ad levels, to feed reporting processes established in CRMs, marketing automation platforms and more.
Conversion Tracking
Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.
Revenue Tracking
Create custom conversion variables to specify the revenue attributed to your tracked conversions or a sale.
Cross-Channel Attribution
UTM-Tracked Reporting
A deduplicated view of traffic sources, revenue, conversions, average order value, and campaign performance.
Integrated Platform Reporting
(ads, email, SMS, ecommerce store/CRM/Google Analytics)
Eliminate manual work by viewing and analyzing your campaign performance via API-integrated ads, email, and SMS channels. Compare against imported conversions and revenue metrics from your trusted source: ecommerce store, CRM, or Google Analytics.
Attribution Add-on
Attribution Add-on
Insights (UTM only)
At-a-glance and real-time insights into your top-performing channels and campaigns via UTM-tracked reporting.
Insights (UTM & Integrations)
At-a-glance and real-time insights into your top-performing channels and campaigns viaUTM-tracked reporting and API-integrated ads, email, and SMS platforms.
Attribution Add-on
Attribution Add-on
Attributed Conversions Analysis (UTM only)
Better understand the true contribution of each channel and inform budget allocation decisions with trusted, industry-standard, and deduplicated UTM tracking for conversions and revenue.
Attributed Conversions Analysis (UTM & Integrations)
One dashboard to compare and contrast conversion, revenue, and spend metrics reported by your integrated ads, email, and SMS platforms as well as reporting from your deduplicated UTM tracking. No manual exports or switching between platforms.
Attribution Add-on
Attribution Add-on
Pathways Analysis
Combine UTM-tagged marketing activities with your AdRoll campaigns to capture all the different touchpoints on your customer's path to conversion.
Assisted Conversions Analysis
A more holistic picture of a channel's attribution influence. See the number of conversions (as well as the coinciding revenue) for converters that the channel served ads to, but did not receive the attribution credit based on the selected attribution model.
Integrations
Shopify Store
Leverage data from your Shopify store to optimize ad campaigns, launch dynamic creative, and grow revenue.
WooCommerce Store
Leverage data from your WooCommerce store to optimize ad campaigns, launch dynamic creative, and grow revenue.
Wix Store
Leverage data from your Wix store to optimize ad campaigns, find your best customers, and grow revenue.
BigCommerce Store
Leverage data from your BigCommerce store to optimize ad campaigns, find your best customers, and grow revenue.
Klaviyo Audiences
Use the power of first-party data to dynamically target your subscribers with relevant web ads. Sync your Klaviyo lists and segments to boost ROAS by personalizing your campaigns and automatically keeping your audiences up to date.
Facebook Ad Campaigns (Create, Edit, & Measure)
Connect your Facebook advertising accounts to create new social ad campaigns and to edit campaigns you created in Facebook.
Social Ads Add-on
Social Ads Add-on*
Instagram Ad Campaigns (Create & Edit)
Connect your Instagram advertising accounts to create social ad campaigns and to edit campaigns you created in Instagram.
Social Ads Add-on
Social Ads Add-on*
TikTok Ad Campaigns (Create & Edit)
Connect your TikTok advertising accounts to create social ad campaigns and to edit the campaigns you created in TikTok Ads Manager.
Social Ads Add-on
Social Ads Add-on*
Pinterest Ad Campaigns (Create & Edit)
Connect your Pinterest advertising accounts to create social ad campaigns and to edit the campaigns you created in Pinterest Ads Manager.
Social Ads Add-on
Social Ads Add-on*
Ads Reporting Integrations (Amazon, Bing, Facebook,
Instagram, Google Ads, LinkedIn, TikTok, Pinterest, Snapchat, X/Twitter)
Hourly import of dozens of metrics from your API-integrated ads channels for analysis and cross-channel attribution.
Attribution Add-on
Attribution Add-on
Email Reporting Integrations (Klaviyo, MailChimp, Active Campaign)
Hourly import of dozens of metrics from your API-integrated email channels for analysis and cross-channel attribution.
Attribution Add-on
Attribution Add-on
SMS Reporting Integrations (Klaviyo)
Hourly import of dozens of metrics from your API-integrated SMS channels for analysis and cross-channel attribution.
Attribution Add-on
Attribution Add-on
Trusted Source Reporting Integrations
(Shopify, WooCommerce, Salesforce, Hubspot or Google Analytics)
Hourly import of conversion and revenue metrics from your ecommerce store, CRM, or Google Analytics for analysis and cross-channel attribution.
Attribution Add-on
Attribution Add-on
Recipes (Marketing Automation)
Display, Native & Video ads in Marketing Recipes
Seamlessly coordinate display, native, and video ads to send customized messages at any point in the customer journey.
Social ads in Marketing Recipes
Create and launch a single, cross-channel campaign that splits or allocates your budget across TikTok, Facebook, Instagram, and Pinterest.
Social Ads Add-on
Social Ads Add-on*
Recipes Campaign Reporting
Analyze campaign, channel and asset performance in one place to get a fast and effective view of what’s working and what’s not to inform quick, smart changes.
Support
Customer Support
Access a plethora of video and written resources such as how-to’s, blogs, and help center articles, along with live agent support accessible by email and phone.
Managed Services
Creative Services
Make the AdRoll team of creative experts an extension of your own: receive consultations with design experts, consistent ad creative refreshes, and bespoke production of specialty ads.
Guaranteed Onboarding Services
After selecting Advanced Package, receive a white glove experience from your Dedicated Onboarding Specialist for hands-on help with to complete your technical implementation.
With qualifying spend
Dedicated Account Management
Gain unfettered access to a dedicated point of contact for all your needs, including support for strategic analysis, insights, and recommendations.
With qualifying spend
Quarterly Business Reviews
Check in with your dedicated AdRoll account team each quarter to discuss updates, strategize, and deep dive into performance metrics for ad types, audience, devices, and more.
With qualifying spend
Advanced Optimization Services
Work with our team to fine-tune your campaigns with insights and analytics support including frequency and reach analysis, user engagement, along with quarterly performance deep dives around strategy, ad types, audience, devices, etc.
With qualifying spend
Seamless Connection to Preferred Tools and Channels
AdRoll ABM integrates with the leading marketing and sales tech to ensure you reach, engage, and retain customers.

FAQ
Frequently asked questions
What are ad credits?
AdRoll uses “ad credits” as a means of distributing funds that customers can use on advertising inside the AdRoll platform. An ad credit is quite literally us crediting your account with funds to use on ads. For more information, please visit our Ad Credits Guide.
Are there limitations on how the ad credits can be used?
Different ad credits can be used in slightly different ways. Please visit our Ad Credits Guide to see full details.
I’m an agency that wants to work with AdRoll. How do I get started?
Glad you’re here! A lot of agencies use and love AdRoll. We actually have a dedicated team to help agencies work with AdRoll. Please visit our agency partnerships page to request a meeting.
How much does it cost to run an Ads package campaign?
AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10 to launch a campaign. Click here to find more information on budget and spend in the AdRoll platform.
How is pricing determined?
AdRoll offers dynamic pricing based on CPM (cost per thousand impressions), which means the cost can vary depending on demand. Checkout our detailed documentation for more information on our dynamic CPM pricing.