Want to see spammy ads for mortgages, life Insurance, and long lost classmates?

Neither do we. That's why we're working with businesses to present ads that are useful for you. The companies that AdRoll works with wish to offer you discounts, announce new products, and make recommendations that we think you'll like.

AdRoll believes in giving you the power to stay in control of the ads you see. Therefore, we give you the ability to opt out of relevant advertising from us. If you do, we may still serve ads to you, they just won't be tailored to your interests.

Our commitment to protecting your privacy is outlined in the policy below. This privacy policy describes the overall company Privacy Policy of Semantic Sugar Inc. (referred to as "AdRoll", "AdRoll.com", "we", "us", "our") and the services offered on the AdRoll.com website (referred to as "Services", "Service").

Our privacy policy explains:

• What information we collect
• How we use that information
• What information we share with our partners
• The choices we offer

AdRoll's Privacy Policy is broken out into two sections. Section I explains AdRoll’s privacy policies regarding the collection, use, and sharing of data from visitors to our website and the online advertising AdRoll displays across various websites. Section II covers AdRoll’s privacy policies with regard to customer accounts.

The benefits of interest based advertising:

• Save Money: Relevant ads can offer you deals and discounts that will interest you and save you money.
• Free Your Inbox: Brands can market to you without clogging your email inbox with messages.
• Keep Content Free: Free online content is made possible by effective online advertising, like retargeting.

What information does AdRoll collect and how do we use that information?

AdRoll collects non-personally identifiable information about your activities when you visit our website, the website of entities for which we serve advertisements (our "Advertisers"), or the websites and online services where we display advertisements ("Publishers"). This information may include the content you view, the date and time that you viewed this content, the products you purchased, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as "Retargeting"). We collect information about where you saw the ads we serve you and what ads you clicked on.

We do not target ads to you based on sensitive health data, though we do work with health and fitness companies and may show you more relevant ads based on your perceived interest in these topics.

We may target ads based on data provided by Advertisers or partners in combination with the data we collect ourselves.  The data provided by third parties may originate both online and offline, though any data used to serve targeted advertisements is de-identified and is not used to personally identify you.

Third Parties on our Website and Our Advertiser's Websites

In order to allow AdRoll and our Advertisers to reach the best inventory online, we work with third party advertising companies (our "Advertising Partners") to help us recognize you and serve relevant advertisements to you when you visit a website or online service in their network. We also work with Advertising Partners who help us recognize you across different devices in order to show you relevant advertisements. Our Advertising Partners may collect information about your activities on our website, our Advertisers' websites, and other websites or online services in their networks.  We work with third party companies to assist us with website analytics such as monitoring and evaluating the use and operation of our website so that we can continue to enhance the website and our services.

Technologies We and Our Third Party Advertising Partners Use

AdRoll uses technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser's websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website's operation and use.

We use persistent cookies to keep track of your activities when you visit our website or our Advertisers' websites, and to serve you relevant advertisements. Our Advertising Partners also place persistent cookies on your device when you visit our website or our Advertisers' websites in order to help us recognize you and serve relevant advertisements to you when you visit their website or online service or websites in their networks. Here's how it works: When you visit our website or one of our Advertiser's websites, an AdRoll pixel on that site causes an AdRoll cookie and our Advertising Partners' cookies to be set in your browser. When you visit one of our Advertising Partner's websites or a website in one of their networks, the Advertising Partner will recognize your browser. AdRoll or the Advertising Partner may then serve an ad of the Advertiser on whose site AdRoll originally set the cookie. AdRoll or the Advertising Partner then may track how many times it shows you an ad from that Advertiser and whether or you clicked on the ad. AdRoll's policy is that our Advertising Partners only collect non-personally identifiable information via these cookies and we will cease working with partners found violating this policy.

You can remove cookies by following directions provided in your Internet browser's "help" file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.

Your choices regarding relevant advertisements

We believe in giving you control over which ads you see. You may opt out of receiving all Retargeted ads from AdRoll (whether served by us or on our behalf). If you delete your cookies you will need to opt out again.  Further, if you use multiple browsers or devices, you will need to execute this opt out on each browser or device.

Click here to opt out of Facebook Exchange Advertising

Click here to adjust your advertising preferences

AdRoll is an approved member of the Network Advertising Initiative (NAI). If you prefer, you may use the NAI opt out tool.

What is that icon on the ads we serve?

AdRoll uses the Evidon assurance platform to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). As part of this service, AdRoll's online advertisements and website are sometimes delivered with icons that help consumers understand how their data is being used and provide consumers choice regarding the ads that they receive.

How we share your information

We may share your information with

• Service providers under contract who help with parts of our business operations, such as fraud prevention, bill collection, marketing, and technology services. We may share your personal information with service providers who assist us with serving relevant ads to you. We require by contract that our service providers only use your information in connection with the services they perform for us and not for their own benefit.
• We may share aggregated non-personally identifiable information about you with Publishers or our Advertisers, such as the number of users who visit a Publisher website or the number of users who clicked on a particular advertisement. We encourage you to review the privacy policies of the website publishers that you visit to learn about their data collection practices. We do not provide information to our Advertisers about your activities or perceived interests. However, when you view or interact with a Retargeted ad, the Advertiser may infer that you engaged in the activities on its site that qualified to you receive the ad, or that you qualify for an interest category used to select the ad.
• Companies that AdRoll merges with or that acquire AdRoll.
• Other third parties with your consent or direction to do so.
• We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of AdRoll or others.

Data De-Identification

After 18 months from the date of collection, we de-identify the anonymous data that we collect by removing unique identifiers and truncating IP addresses.

Account information we collect

If you open an account, we collect the following types of personal information from you:

• Contact information - your name, address, email, and other similar information.
• Financial information - credit card numbers or PayPal account information that you link to your AdRoll.com account.
• AdRoll.com account login information.

We also collect your Social Security Number and/or Tax ID if you sign up to receive referral payments by referring customers to AdRoll.

We may collect additional information from or about you in other ways not specifically described here. For example, we may collect information related to your contact with our customer support team or store results when you respond to a survey.

We do not link the non-personally identifiable information we store using cookies (described above) to any personally identifiable information you submit while on our site.

How we protect and store personal information

We store and process your personal information on our computers in the U.S., and we employ reasonable security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable US federal and state regulations. We use computer safeguards such as firewalls and data encryption; we enforce physical access controls to our buildings and files; and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities.

All credit card information is encrypted with 128-bit SSL encryption before it is transmitted across the network.

How we share personal information with other parties

We may share your personal information with:

• Service providers under who assist us with our business operations, such as fraud prevention, bill collection, marketing, and technology services. Our service providers are only authorized to use your information in connection with the services they perform for us and not for their own benefit.
• Credit bureaus to report outstanding negative balance accounts, as allowed by law.
• Companies that AdRoll merges with or that acquire AdRoll. In this event, we will notify you before your information is transferred and becomes subject to a different privacy policy.
• Other third parties with your consent or direction to do so.
• We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of AdRoll or others.

AdRoll.com complies with all statutory and legal requirements with respect to access to information.

How you can access or change your personal information

You can review your personal information and make any necessary changes by logging in to your account and changing your preferences in the "My Account" area. You may email us at delight@AdRoll.com or use one of the alternate contact methods listed below to remove your contact information from our database provided we have completed all pending transactions related to your account.

Unsupervised Children

Children 18 and under are not eligible to use AdRoll services without participation and supervision of a legal parent or guardian. AdRoll is not a site meant for children, and we do not provide privacy measures designed to protect children when using the Internet unsupervised. AdRoll also does not knowingly target children under the age of 13 and makes reasonable efforts to ensure that this does not occur across any campaigns it runs on behalf of advertisers or for its own marketing.

Other Sites Policies

AdRoll has no control over, nor does it bear any of the responsibility for the privacy policies and/or content of any sites or advertisers linked to or on AdRoll’s website, or the cookies these sites might set in your browser. AdRoll requires that Advertisers that have elected to use AdRoll provide a descriptive privacy policy linked to from their website describing their practices regarding Online Behavioral Advertising.

How you can contact us about privacy questions

If you have any questions about this privacy statement, the practices of this site, or your dealings with this site, you can contact support@AdRoll.com or write to us at: