Proof of Concept: What It is and How to Do It Right
Before developing an idea into a product, there’s a crucial step that every business must take: executing a successful proof of concept. Learn more.
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Advertising Impressions & How to Track Them: A Guide
Ad impressions can be one of the most confusing digital marketing metrics to understand and track. Here's a guide to help you track impressions.
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Declutter Your Data to "Spark Joy" in 2021
If your marketing team is drowning in data, it’s time for a Marie Kondo-style declutter. Here’s how AdRoll can help.
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How to Hack Customer Retention With Personalized Marketing
AdRoll turns customer retention into your brand’s secret weapon. Here's how our AI-driven tools can help you.
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How Personalized Digital Marketing Carries Your Visitors From First Click to Checkout
The customer journey is more complicated than ever, but it’s possible for brands to be there every step of the way. Here’s how to deepen your customer relationships.
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How AI Audience Targeting Can Build an Epic Brand
Guessing doesn’t work when it comes to audience targeting, and data analysis is beyond overwhelming. Here’s how AI-targeting can help.
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Why AI-Driven Product Recommendations Are Key to Conversions and Loyalty
AI-powered product recommendations can reshape the way consumers shop, in a way that traditional manual recommendations can’t come close to touching.
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Top Tips for Hiring a Top Remote E-Commerce Manager
For the brands that want to launch and then grow their e-commerce businesses, here are some tips on how to hire a phenomenal remote e-commerce manager.
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How Winning Brands Keep Winning in a Recession
Take a look at how other brands have succeeded in the past and examine the tactics and strategies they used to come out stronger.
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