September 19, at 11am PST / 2pm EST
Host(s): Garrett Mehrguth, CEO, Directive Consulting
Bogdan Zlatkov, Content Marketing Manager, AdRoll
Using Content Marketing to Close Key Accounts
Most marketers are aware of how powerful content marketing is at creating brand awareness and generating new sales leads.
But the true power comes from using blog posts, whitepapers, and webinars to target the list of accounts your company deems most valuable. In this webinar, we’ll cover:
- How to create content that drives customers to take action online
- How to effectively distribute content across online channels
- How to merge your content and ABM strategies to target accounts most likely to convert
- And much, much more!