Persona-Based Marketing: Nurturing Different Audiences through the Sales Funnel
In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked.
Join Pantheon's online marketing manager Emi Winslow and AdRoll's business-to-business (B2B) team lead Vince D'onofrio as they discuss how Pantheon’s persona-based marketing continues to bring in more leads and decrease acquisition costs.
- How to define buyer personas
- How to combine AdRoll Prospecting and Retargeting to gain new customers
- How Pantheon gained over 2,600 net new names and dropped cost per acquisition (CPA) by over 50% in less than a year
- All your questions answered live by online marketing experts from Pantheon and AdRoll
Vince D'onofrio, AdRoll's business-to-business (B2B) team lead
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