WEBINAR
Host(s):Emi Winslow, Pantheon's online marketing manager, and Vince D'onofrio, AdRoll's business-to-business (B2B) team lead

Persona-Based Marketing: Nurturing Different Audiences Through the Sales Funnel

Summary:
In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked.

Join Pantheon's online marketing manager Emi Winslow and AdRoll's business-to-business (B2B) team lead Vince D'onofrio as they discuss how Pantheon’s persona-based marketing continues to bring in more leads and decrease acquisition costs.

Highlights include:

  • How to define buyer personas
  • How to combine AdRoll Prospecting and Retargeting to gain new customers
  • How Pantheon gained over 2,600 net new names and dropped cost per acquisition (CPA) by over 50% in less than a year
  • All your questions answered live by online marketing experts from Pantheon and AdRoll