October 5, 2017
Host(s): Lauren T. Fisher, Principal Analyst, eMarketer
Michael Hughes, Senior New Business Account Executive, AdRoll
Marketing Attribution—New Tech, New Trends, New Thinking
Attribution modeling was meant to bring more clarity to marketing. But why does it seem more difficult than ever to properly measure the success of marketing campaigns? With this problem in mind, we’re producing a webinar to show how to fully understand attribution and implement it correctly. That way, you can double down on things that work and lose the things that don’t.
- How marketers have changed their views of attribution models over time.
- How to set up technologies and data sets that will show you true cross-platform views of your marketing campaigns.
- Tips and best practices from experts at eMarketer on how to correctly measure the success of your marketing campaigns.