Wednesday, February 7th, at 11am PST / 2pm EST
Host(s): Megan Rodriguez, Demand Generation Manager, Springbot
Elliott Moore, Content Marketing, AdRoll
Marketers weigh in: How to become a personalization pro
Personalization has been a hot topic among marketers for years now, and many consider it an essential element of their campaigns. However, many still struggle with how to maintain a personal approach from the top of the funnel all the way to the checkout page.
Join marketing experts from Springbot and AdRoll as we cover the strategies that every marketer will need to know in order to stay competitive in 2018 and beyond.
- How to define your company’s unique buyer personas
- Key strategies for leveraging content to target each stage of the sales funnel/li>
- How to personalize product and checkout pages to drive higher conversion rates
- And more!