Identifying Your Target Audience Before and After Launching a Campaign
It's dangerous for marketers to rely on gut feeling and assumptions when trying to understand the pain-points of the target audience. Luckily there are a few simple techniques you can use to avoid this trap and increase your chance of success before you even launch your campaign. Once your campaigns are up and running, you can then harness the power of your data to optimize targeting and drive even more conversions.
Join Unbounce’s Senior Conversion Optimizer, Michael Aagaard, and AdRoll’s Digital Marketing Manager, Jonathan Koo, to learn how changing your approach to customer insights before and after launching a campaign can transform your business.
Join our webinar on February 8th at 2pm EST/11am PST. You will learn:
- How to personalize ad copy before campaign launch for better results
- How to pinpoint potential leaks in your sales funnel pre-launch in order to figure out where to focus your marketing dollars
- How to maximize performance further using post-launch campaign data
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