Full-funnel e-commerce strategies to boost sales & LTV
It’s no secret that modern shoppers are continually adding new devices to their arsenal as they browse the web for products to buy. This has led to an increasingly complex buying journey that has many marketers confused about how their budget is being spent online. But don't fret; we're here to help.
In this advanced webinar, we’ll help you conquer your 2019 campaign measurement by discussing:
- Strategies to effectively assess campaign performance across online and offline platforms
- Key metrics you should be leveraging to understand how your marketing is truly affecting your bottom line
- How to create the best attribution model to fit your individual business goals
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