The Blended Attribution Playbook
How do you measure online ad performance? First click? Last click? There's a better way.
To accurately measure the impact of online advertising, you must holistically evaluate campaign performance. If you don’t, you might be losing out on extra business.
One of the best methods is a blended attribution model, which measures your impact by examining both ad clicks AND views.
This guide will help you get started. You’ll learn:
How last-click attribution models may result in the loss of business
Data that shows the impact retargeting can have on conversion rates
Lookback windows recommendations by industry
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