GUIDE, 4 pgs.
Published: 2019

How to Effectively Manage Your Digital Media Spend on Instagram

With over 200 million active users visit a business profile daily, there’s never been a better time to advertise on Instagram for e-commerce brands. The mobile-first platform has become a gold mine with its highly-engaging native ad format, millennial demographic, and immense scale to reach targeted audiences. But how can you best utilize your digital efforts to ensure you get the most bang for your buck?

We’ve got the tips and tricks that will help you reach as much of your target audience as possible, optimize the correct spend, allocate your budget to the right areas at the right times, and more.

Interested in maximizing the effectiveness of your marketing dollars on the social media platform? Download this handy breakdown to make the most out of advertising on Instagram.

  • Benefit achieved an 11x click-through conversion rate increase on Facebook with dynamic ads.

  • Los Angeles Marathon saw a 30x ROI and $624,000 in attributed revenue from a single campaign.

  • Sam’s Furniture & Appliances got a 47% email open rate.

  • And more!

Check out some of our customer success stories to see how you can use AdRoll to achieve marketing success.