REPORT, 8 Pages
Published: June 2017
Topic(s): Account-Based Marketing

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.

With AdRoll ABM and the AdRoll suite of AdRoll Prospecting, AdRoll Retargeting, and AdRoll Email, marketers can effectively reach potential customers throughout the marketing funnel—no matter what device they are on.

In this guide, we cover:

  • How to define your target accounts
  • Onboarding your CRM data with AdRoll
  • How to target and personalize your ads to attract the key accounts that will grow your business
  • How to measure the success of your ABM campaigns
  • And more!

Download it now to learn more!