Retargeting on Facebook by the Numbers

In order to produce the most comprehensive research currently available, we looked at over 800 million impressions from 215 AdRoll advertisers running retargeting campaigns on three channels: FBX (on desktop), WCA (on mobile), and web sources other than Facebook. Our findings show that, by continuing to release high-performance targeted ad products, Facebook has become a proven direct response channel.

Full Description: 

In order to produce the most comprehensive research currently available, we looked at over 800 million impressions from 215 AdRoll advertisers running retargeting campaigns on three channels: FBX (on desktop), WCA (on mobile), and web sources other than Facebook. Our findings show that, by continuing to release high-performance targeted ad products, Facebook has become a proven direct response channel.

GUIDE
, 12 Pages
Published: 
Jul 2014
Author(s): 
Kexin Chen, Priya Gopalakrishnan
Topic(s): 
Facebook
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