Case Study | Industry: retail


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AdRoll solved a problem we had which is the lack of man-hours in running digital adverts in-house for multiple networks, in an effective way."

Fabio Limaverde Araujo, Marketing and Operations Manager, Sneakersnstuff

We love helping our customers realise their ambitions as they #DareToGrow. We're shining a light on Sneakersnstuff who've taken their love of all things sneakers—from Stockholm to Shoreditch and everywhere in between. Check out their growth story below.

Tailoring the experience to the audience

Looking to boost the effectiveness and cost-efficiency of their advertising, Sneakersnstuff needed help slicing their site visitors into narrower audiences.

Getting the most bang for their marketing buck

Stockholm-based Sneakersnstuff has had no trouble attracting shoppers to their site. However, gaining a complete understanding of their customers was something that marketing and operations manager, Fabio Limaverde Araujo, knew he needed help with.

‘Our biggest problem is being able to slice our customers in segments, so we advertise more effectively and efficiently,’ Arujo says.

AdRoll’s easy-to-use platform and support helped him find a solution. ‘Our account manager has been really helpful, always available and willing to help with tech questions and/or campaign/template creations and new products and services,’ Arujo says.

Filling in the blanks

Given their limited resources, Sneakersnstuff needed help getting their digital strategy off the ground. ‘Our website structure is not really easy to work with: we’re not mobile optimised, we have 3 language options, only accept 4 currencies, and have multiple product feeds to manage,’ Arujo says.

Our data, technology, expertise, and experience in this space puts us in a unique position to eliminate these pain points: ‘AdRoll helped us save time and money since we did not have the competence to run ads in-house,’ says Arujo. ‘We are seeing positive results.’

About Sneakersnstuff

Sneakersnstuff, established in 1999, is a retail operator headquartered in Stockholm, Sweden. Respected among those in the ‘sneakerhead’ community, they’re widely recognised for their carefully curated (and very hard-to-find) range of sneakers.

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