Case Study | Industry: retail

Our ROI has been very high, and we are more than reaching our CPA goal. As such, retargeting with AdRoll has had a significant impact on our business."

Zlatomira Koleva, SEM Specialist at

A close partnership that performs

Since 2014 has partnered with AdRoll to increase sales and stay top-of-mind with their customers.

Unrivalled support

“One of the best parts about working with AdRoll is the service. We get a lot of support from AdRoll with both optimisations and personalised reporting,” says Zlatomira Koleva, SEM Specialist at “We feel very much involved in the processes due to the regular meetings and updates we receive from our account manager, who is responsive when questions arise and keeps us up to date on product developments.” This, combined with AdRoll’s easy-to-use dashboard, made acheive high results with support every step of the way.

Customisation on all levels also appreciates the fact that AdRoll is such a customisable solution. “We can freely choose where to advertise, the intensity of the advertising can be adjusted, the ads can be customised to our branding, the attribution model can be tailored to our business and we decide who we want to target,” states Koleva. All of these things have meant that has been able to adopt a solution that’s not a one-size-fits-all, but instead have gained a tool that suits their needs and business.


  • $2.37 CPA
  • $0.60 CPC
  • 33.2x ROI

About is a bike equipment and accessory company with over 15,000 products. is committed to providing the highest level of service to its customers.

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