Case Study | Industry: Retail
Products Used: AdRoll Retargeting and Prospecting using CRM audiences with Dynamic Creative
Holiday Dynamic Creative ROI
Non-holiday Dynamic Creative ROI
Non-holiday Conversion Rate
Static Ads Conversion Rate
“With the power of AdRoll across mobile, social, and the web, we've been able to capitalize on our new brand partnerships, sales, and holiday initiatives.
COO and Head of Finance, Beyond Yoga
A Flexible Strategy for the Future
Experiencing huge growth, Beyond Yoga needed to create a strong digital-marketing backbone to further their brand expansion—and success.
Trusting in their mantra of open-mindedness
Partnering with AdRoll was an easy decision: “Our goal is to engage customers with the right ads across platforms and devices,” says Jesse Adams, COO and head of finance at Beyond Yoga. They invested heavily in proven cross-device mobile retargeting, but also became an early adopter of brand-new products and integrations, like AdRoll for Instagram.
Beyond Yoga implemented Dynamic Creative, which helped the team keep ads fresh and interesting to customers on Facebook and the web. Continuing to be fluid yet cohesive in their marketing, Beyond Yoga ran both dynamic and static ads, varied Facebook copy, and further strengthened their relationship with AdRoll.
Taking chances and achieving advertising nirvana
With clear goals and initiatives—and a willingness to explore new tactics—Beyond Yoga had a winning combination that helped AdRoll set them up for success. The payoff greatly outweighed any risks: during the holidays, Beyond Yoga’s dynamic creative earned them an incredible 30x return on investment, and AdRoll Prospecting on the web boosted conversions on their retargeting campaigns.
About Beyond Yoga
Beyond Yoga promotes a healthy outlook and a realistic life perspective. Their yoga-inspired clothing collection is crafted with love in the US.