Case Study | Industry: agency
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Adfinitas has helped charitable organisations spread their message to donors for over 15 years. They reached out to AdRoll to support a digital strategy that went beyond traditional marketing. Check out how they #DareToGrow below.
Recapturing an audience’s attention
Looking to cultivate more donations for charity organisations, Adfinitas needed support with reaching and engaging their clients’ known audiences.
Evolving with the times
For close to two decades, Adfinitas has been the go-to PR agency for non-profit organisations throughout Europe. However, as marketing quickly transitioned to the digital realm, senior media trader, Anthony Smagghe, knew he needed to keep up with the technology.
Our clients rely on their donor lists to fund their charitable initiatives. It’s imperative that we find the most efficient and effective methods to bridge the gap between the two parties,’ Smagghe says.
The AdRoll Growth Marketing Platform was there to connect Adfinitas’ clients to their previous donors and much more. ‘AdRoll offered the retargeting solution we needed. All we had to do was upload our clients’ CRM lists to reach their donors, tailor messaging to specific audience segments, and export reports. It was really easy,’ Smagghe says.
Having the technology to solve for clients’ needs is one thing, but building a cohesive strategy that aligns with multiple goals is another thing entirely. Adfinitas had the tools to serve the non-profits they worked with, but needed some help with tying it all together online.
With AdRoll’s dedicated account management team, Adfinitas received guidance and support every step along the way. ‘Our account manager has been there to listen to our needs and provide strategic, full-funnel solutions for the clients we work with,’ says Smagghe. ‘The conversations go both ways, they’ve taken our product suggestions to heart; it’s been a real partnership.’
Adfinitas is a France-based public relations and media agency that offers comprehensive messaging and marketing support to non-profit organisations in Europe. They’re the only independently-operated business on the continent that gives this type of support to charities.
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