Attract and convert more customers with one high-performance marketing platform

Harness the power of AdRoll to help reach high-value audiences.


Reach your customers everywhere

Serve personalized ads across devices on the AdRoll Premium Network, including over 500 networks and exchanges.

AdRoll helps you meet your marketing goals

Attract new prospects to your website.

Convert site visitors into customers.

Grow existing customer value.

The AdRoll product suite

AdRoll Retargeting

Bring people back to your website by serving personalized ads across devices, the web, and social media. Our proprietary BidIQ™ algorithm makes sure you don’t miss out on customers or overpay for ad space. Our display ad click-through rates (CTR) outperformed the industry standard by 2x in Q3 2016, on average.*

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*Average for active AdRoll Retargeting customers in Q3 2016

AdRoll Prospecting

Attract new audiences to your website via the IntentMap™, the largest advertiser data co-op in the world. By targeting audiences online that are similar to your existing customers, AdRoll Prospecting can automate and help achieve new customer acquisition. On average, web visitors resulting from AdRoll Prospecting were 30% more engaged than organic traffic.*

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*Data aggregated from active AdRoll Prospecting customers during Q4 2015

AdRoll Email

Win over shoppers and extend your AdRoll Retargeting campaigns to the inbox. AdRoll Email delivers personalized email that’s triggered by browsing behavior on your site. Early adopters have seen a 50–60% email open rate and 10–20% click-through rate.*

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*Aggregate data from live AdRoll Email customers since Aug 2016

Performance-boosting features

Dynamic Creative

Take ad personalization to the next level and drive better performance across the web and Facebook by showcasing products that are tailored to each individual’s browsing behavior. On average, our web dynamic ads have seen 2x higher click-through rates and 40-50% lower click-cost-per-acquisition than rates for static ads.*

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*Aggregate data from active AdRoll customers from Q3 2015-Q4 2016

CRM Data Onboarding

Think outside the inbox and don’t rely on emails alone to connect with high-intent customers. Use your CRM lists to retarget customers with ads across the web to amplify the effectiveness of your email campaigns. “[With AdRoll’s CRM integration], we’re able to get our campaigns running quickly and focus our attention on campaign strategy…,” states Emi Winslow, online marketing manager at Pantheon.

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Reach more people and improve your return on investment (ROI) by getting more out of the platforms you already use. Our most popular integrations include MailChimp, Marketo, and HubSpot.

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Developer APIs

Take control with AdRoll Developer APIs. Automate tasks and manage reporting to fit your workflow. With AdRoll API services, you can enhance the power, flexibility, and scalability of your existing offerings and add time-saving performance solutions to your stack. Make your data actionable, maximize efficiency, and grow your business.

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Beyond Yoga saw 30x ROI with Dynamic Creative across devices

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Tangible Media (for Blade & Soul game) achieved 80% lower CPA than goal

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Pantheon's retargeting sCPA dropped 22% below their goal

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AdRoll is the most widely used prospecting and retargeting platform.

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