What’s New AdRoll

Learn about our latest feature releases and product enhancements.

December 2018


Attribution


Make Smarter Targeting Decisions

The ‘Total’ section within your Attribution dashboard allows you to identify trends in conversion rate, average order value, revenue and more across your entire site. Go beyond AdRoll attributed and touched converters to see all conversions across your entire site.

Alongside spotting KPI trends, you get insight into site converters behavior across devices, segments, countries, and product views. With Total Converters, you can easily understand the macro level context for how your AdRoll campaign is performing and subsequently make smarter targeting decisions.

Example Use Case:

If 40% of your conversions occur on a mobile device, you should consider adding mobile ad placements to your marketing mix.

In Summary, the ‘Total’ tab gives you:

  • KPI performance trends across all your website conversions.
  • Clear comparison views of all website converters behavior against AdRoll attributed and touched website converters.
  • The ability to drill down based on view-through and click-through conversions for more in-depth analysis.

For more website conversion insights, check out this blog post!



Focus Engagement on Your Highest Value Customers

In addition to the number of site conversions, ‘Total’ now features revenue metrics. Drill-down into your total site conversions and see the percentage of Total, Attributed, and Touched revenue based on device type, country, segment, and product view engagement.

Now you uncover key trends within your conversion segments and foccus engagement towards the highest revenue generating users.

Have you set up conversion revenue tracking? Set up your revenue tracking for deeper conversion insights.





Reports


Easily Add More Ad Details to Your Reports

We’ve made it faster for you to view and compare more ad details in a single report. Now you can quickly insert ad details to any report you create within the Reporting dashboard, so you can analyze the best performing ad link descriptions, call-to-actions, sources, content, and more. The Reporting Tab now features additional data columns including:

  • Ad Link Description
  • Ad Call to Action
  • Ad UTM Medium
  • Ad UTM Campaign
  • Ad UTM Term
  • Ad UTM Content


Hover to Preview Your Ad Details

Hover over ads within the campaign view to preview your ad creative details in a quick popup view. Dig into the details of each ad, without ever leaving your campaign dashboard.

We’ve updated the popup preview with additional ad details to streamline your workflow and surface the ad creative details you want to view including:

  • Description
  • Destination URL
  • Title
  • Link Description
  • Call to Action


New Category Added to Your Ad Placement Report

The Ad Placements report provides data on where ads are served on across the internet. In an effort to give you an accurate and transparent view of where your ads are shown, we’ve added the ‘All Other Domains’ category.





Campaigns


Spot Trends Faster with Meaningful Weekly and Monthly Comparisons

The Campaigns performance graph now includes options to view data by Weeks or Months in addition to the usual view by Days. Analyzing the graph from a day-by-day view can be challenging to spot overall trends and even overemphasize anomalies. With week-over-week and month-over-month views, you can easily analyze overall campaign trends in performance. For example, if you see low weekend activity, you can now make more meaningful trend comparisons with aggregate data at your fingertips.




Optimize Targeting, Copy, and Creative for Your Highest Paying Audiences

Add Average Order Value (AOV) metrics to your Campaigns dashboard and Reporting page to analyze the impact of your campaigns, ad groups, and ads performance on AOVs. Uncover campaign insights to optimize your targeting, copy, and creative that resonates with your highest paying audiences.





Make Your Marketing Tools Do the Heavy Lifting with AdRoll Connect


What is it?
AdRoll Connect is the place to discover integrations that work with AdRoll. This includes both integrations we’ve built and those built by partners.

Who’s this for?

  • For our customers: Learn which of their current tools work with AdRoll or discover something new to try
  • For you: Quickly find the answer to “does AdRoll integrate with X?” or to better solve a client’s problem with an integration
  • For existing partners: A place to easily showcase their offering

Why build AdRoll Connect?
Initially, we want to showcase all of our existing integrations for prospects and customers. Furthermore, we see AdRoll Connect as the bridge to enable cross-channel orchestration across customer interactions.

What’s next?
We’re just getting started! Over the coming weeks, you’ll see the number of listings increase as our existing partners create listings.





Connect your BigCommerce Store to AdRoll

AdRoll has integrated with BigCommerce to help merchants streamline the onboarding process and gain access to key feature to get set-up for success.

What does the integration do?
The integration has feature parity with our eComm integrations including:

  • For our customers: Learn which of their current tools work with AdRoll or discover something new to try
  • For you: Quickly find the answer to “does AdRoll integrate with X?” or to better solve a client’s problem with an integration
  • For existing partners: A place to easily showcase their offering

Connect your BigCommerce and AdRoll accounts here! Want to learn more about it? Check out this Help Center article.





Add Yotpo Product Reviews to Your Dynamic Web Ads

What is Yotpo?
Yotpo is a content marketing platform helping brands seamlessly leverage user-generated content to drive sales. Marketers can deliver personalized shopping experiences with targeted and tailored product recommendations featuring your top reviews to bring cart abandoners back and provide current shoppers with social proof.

How does the integration work?
After you connect your Yotpo account with AdRoll, you’ll be able to include your most recent top product reviews within any web dynamic ad. We’re already seeing great results from AdRoll customers! In an initial test, marketers are seeing a CTR on par or up to 4x when compared to their existing dynamic ads from our initial group of users.

How can I get started?
The integration has feature parity with our eComm integrations including:

  • Login to your Yotpo account to connect with AdRoll
  • Go to AdRoll ‘Ad’ page
  • Click Create Ads and select ‘Web Dynamic Ad’
  • Select ‘Yotpo Reviews’ from the Theme dropdown

Want to learn more? Check out the Yotpo help center article.





AdRoll has generated over $7 billion in revenue for customers.

Our customers average 5x return on ad spend. Don’t miss out.