Event Date: November 16 @ 11am PST
Host(s): Andrew Caravella, vice president of marketing, Sprout Social; Gregory Kennedy, director of content marketing, AdRoll
Topic(s): Social Media Advertising

How to Boost Social Media ROI

Is your social marketing reaching its full potential? This webinar speaks to the importance of paid and organic channels, identifies unique key performance indicators (KPIs) to track and improve upon, and includes some tips for creating a strong, cohesive voice.

Join Andrew Caravella, vice president of marketing at Sprout Social, and Gregory Kennedy, director of content marketing at AdRoll, as they analyze the Sprout Social Index and AdRoll’s massive study, Facebook by the Numbers 2015. They’ll be sharing important trends and insights to put you at the forefront of social media marketing.

  • Learn about key findings and trends on the most popular social networks
  • Find out how to employ proven tactics for increasing social media engagement
  • Discover ways to increase organic return on investment (ROI) with paid promotion