Case Study | Industry: Retail

Capabilities Used: AdRoll Convert

Facebook Results

+17%

ROI

+19%

CLICK-THROUGH RATE (CTR)

+37%

Conversions

-27%

COST PER ACQUISITION (CPA)


Finding out whether it’s a good return on our investment is easy: I can look at the dashboard and say, ‘I made this much.’ My bottom line is my bottom line with AdRoll."

—Nick LoCoco
General Manager, RX Smart Gear


Kicking online advertising into high gear

Rx Smart Gear baseert zich graag op analyse en had een online advertentiepartner nodig die voor de gewenste resultaten kon zorgen. Met AdRoll konden ze de resultaten zien.

A direct line on ROI

Rx Smart Gear was het beu om te gokken welke advertenties zouden werken. "Bij reclame door kleine ondernemingen zie je vaak niet wat je krijgt", zegt Nick LoCoco, algemeen directeur van Rx Smart Gear. "Ik zette de eerste maand $250 per week in bij AdRoll en ik zei: 'Als ik geen winst zie, ga ik het niet meer gebruiken.' Toen ik onmiddellijk winst zag, was mijn volgende vraag: 'Waarom betaal ik dit niet gewoon elke maand?"

AdRoll’s dedicated support team made that decision even easier. "Hook, line, and sinker for us was the fact that the sales rep helped us out from start to finish," raves LoCoco. “Using the support team was hassle-free.”

When analytics matter (and they always matter)

LoCoco brings a strong data bias to his advertising: “I was in the IT world for 10 years before I started at Rx Smart Gear. I had colleagues who were running SEO and getting deep into the data, and they gave me a little glimpse of what goes into marketing analytics, but nothing to the point of all the analytics we run now.”

The site- and campaign-level reporting they get with AdRoll has helped Rx Smart Gear make more informed decisions about their online advertising. LoCoco reports, “Every week I can look at my AdRoll dashboard and see, ‘AdRoll made me this much in sales and it only cost me this much.’ It’s an instant view of what’s working.”

About Rx Smart Gear

Rx Smart Gear is the maker of the Rx Jump Rope and a line of gym equipment scientifically designed to give you the best workout possible.

AdRoll heeft meer dan $7 miljard aan inkomsten gegenereerd voor klanten.

Aan de slag

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