Case Study | Industry: retail
Cost per click
Cost per acquisition
“To proactively remarket our products and brand to our customers—it’s really important to have that type of contact. It’s something AdRoll is really good at. [They] make it easy to show our products and our brand in the best way possible."
Retail Retargeting Fashioned to Perform
Johnells needed a retargeting solution that gave them performance and control. They found one with AdRoll—while also getting high-quality service unlike their other partners.
Stunning ads show results
Fashion retailer Johnells needed to add retargeting to their marketing mix. So they tried AdRoll Convert.
“To proactively remarket our products and brand to our customers—it’s really important to have that type of contact,” said Johnells marketing consultant Olof Svärdh. “It’s something AdRoll is really good at.”
With dynamic ads, Johnells automated their ads to show site visitors and customers products they had previously looked at, as well as other relevant products.
“The ads look really nice,” Svärdh said. “We can control the entire experience—AdRoll makes it very easy to give them a really good look. They make it easy to show our products and our brand in the best way possible.”
With AdRoll Convert, last year the retailer averaged a click-through rate of 1.76%, cost per click of $0.49 USD, and cost per acquisition of $9.02 USD.
Seamless, superlative customer service
But beyond performance, the high-quality service AdRoll provides helps save time. “Everything takes time, and AdRoll helps us with that,” said Svärdh. “They have a great level of professionalism, it’s working very well.”
From budget optimisations and campaign reporting to attribution modeling and custom creative designs, Svärdh gets what he needs to make his job easier.
“In general, we send stuff to our account executive, and he is really responsive and takes initiative—we value that,” Svärdh said. “When we compare to other partners, AdRoll scores really high on that perspective.”
Johnells is Sweden's oldest and best-established multi-brand chain for high-quality fashion. Established in 1893, the retailer has several stores around Stockholm and a web store. Learn more at www.johnells.se.