Industry: Travel

Use Case: Convert website visitors

Hoe ze te werk gingen

Hawaii Shark Encounters served video ads to site visitors who were planning their vacation on the big island. By pairing this ad type with a retargeting strategy, Hawaii Shark Encounters was top-of-mind with incoming travelers while bringing down costs. Since incorporating video, they’ve seen a lower cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI.

Sinds het gebruik van videoadvertenties:

69% Lower CPM
66.8% Lower CPA
3.4x ROI

Belangrijkste besluiten

  • Targeting audiences that are closest to converting boosts revenue and lowers costs
  • Video ads provide more context and engagement than traditional ad types

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