E-Commerce Marketing Software
We believe that actionable data and smart strategy drive high-performance marketing. It’s why we developed AdRoll’s e-commerce marketing platform, AI-driven technology that constantly learns from the most up-to-date consumer behavior information. Our technology continually analyzes the purchasing behaviors of 1.2 billion online shoppers to help you design e-commerce marketing campaigns that will outperform your competition.
Best-In-Class Advertising Technology for E-Commerce
AdRoll is proud to stand among the best e-commerce marketing companies. Our e-commerce ad software was designed to deliver results and grow brands with little effort on your part. By leveraging a robust combination of e-commerce marketing tools, AI technology, and one of the largest intent-based consumer databases available, AdRoll has generated over $7 billion in revenue for our customers.
Superior Quality, Accuracy, and Engagement
When it comes to e-commerce success, there are a few necessary ingredients for a campaign that converts: quality ads, accurate targeting, follow-through, and personalized experiences. AdRoll delivers value across the board. The average company using our e-commerce marketing platform earns 5x Return on Ad Spend (ROAS).
Discovering New Audiences
AdRoll e-commerce marketing tools use your audience data to find new customers based on similar and shared attributes. Our e-commerce ad software uses act-alike audiences to find shoppers similar to your customers and targets them, empowering you to grow your site traffic . Compared to a general awareness approach, AdRoll’s intelligent discovery and targeting methods significantly boost the results of your campaigns.
Customizable E-Commerce Marketing Tools
Our technology gives you all of the tools that you need to edit your campaign at any time. You can manually optimize your ad strategy, adjust schedules, and start/stop/pause/delete campaigns. Our e-commerce marketing platform also gives you the option of creating AdGroups, which allows you to segment your audience based on different criteria.
AdRoll’s flexible tools give you the ability to run your campaigns how you want, allowing you to get as personalized as you’d like. You can design a campaign to send specific ads to people who were looking at winter coats. Or, if you’d like to set certain schedules to run a limited-time special or promote limited-edition products that are only available for the holidays. The more personalized your ads become, the stronger your results will be.
Eliminate Bidding Guesswork with Automated Bids
Setting budgets and bids can feel like a lot of guesswork. However, our AI-driven technology helps to guide and automate these decisions based on real data. AdRoll’s e-commerce marketing intelligence tools connect with your existing Google Analytics account to help determine the appropriate ad budget for your audience. We then use our proprietary technologyto intelligently and automatically adjust your bids to maximize ROI.
Because our e-commerce marketing platform unifies all of your campaigns into a single view, AdRoll can easily compare results across channels and prioritize those with stronger performance. This bidding system ensures that you spend money when and where it counts the most by allocating your budget to the most effective channels. Achieving this delicate balance is what maximizes ROI.