June 13 at 11am PST / 2pm EST
Host(s): Jessica Cross, Head of Customer Lifecycle, AdRoll
Sean Zinsmeister, VP of Product Marketing, Infer
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How to Supercharge Your ABM Strategy with Retargeting
Targeting for the win
There’s been a lot of talk about account-based marketing—but a lot of marketers still don’t have a clear idea on what ABM truly is. So we brought together two experts to help.
AdRoll and Infer have teamed up to discuss how marketers can use predictive scoring and retargeting to serve personalized ads at scale and supercharge ABM strategies.
In this webinar, you’ll learn:
- How to weave predictive and targeting together
- Utilizing retargeting to build brand affinity
- How to measure advertising effectiveness in an ABM world